Apple has rebranded the 'iTunes Music Festival' to 'Apple Music Festival,' and the big event will take place in London next month - September.
Apple has long been an endorser of music, and iTunes is a good proof of that. So much so that the Cupertino technology giant has been holding the iTunes Music Festival every year in London to celebrate music. But this time around, the company is doing things slightly differently on paper. For starters, the 'iTunes Music Festival' branding is now long gone and Apple is going with the name 'Apple Music Festival,' starkly signaling towards the fact that the company's newfound streaming service is well here to stay as we move forward.
The Apple Music Festival will commence from September 19 and will run all the way through to the 28. The event is all about celebrating music and will see big name stars such as Pharrell Williams, One Direction, Florence + The Machine and others make the headlines.
As we mentioned before, the venue for the event is London, and those residing in the United Kingdom can win tickets via Apple Music or through media partners such as the London Evening Standard.
There are different ways how users will be able to stream the event on their end, and is highlighted by Apple as follows:
Customers can enjoy the Apple Music Festival via Apple Music or iTunes on their iPhone, iPad®, iPod touch®, Mac®, PC or in stunning HD with Apple TV®.
If you're in the ownership of the above mentioned devices and hardware, then you're good to go in live streaming the whole musical action as it unfolds in September. Even if you don't own Apple hardware, then you can stream the whole event using iTunes on Windows, so you can rest assured that you won't miss out on anything.
The iTunes Festival started at London’s Institute of Contemporary Arts in 2007, and has seen over 550 artists perform in front of more than half a million fans and tens of millions more online and on-demand. Past performers include Adele, Beck, Coldplay, Elton John, Foo Fighters, Justin Timberlake, Kings of Leon, Lady Gaga, Katy Perry, Maroon 5, Muse, Sir Paul McCartney and many more.
This is the first time ever Apple has rebranded the iTunes Music Festival to something new, and it will be interesting to see how things are going to pan out when the event kicks off next month. Furthermore, with the dropping of the 'iTunes' name from the festival, is it possible that Apple could rebrand the 'iTunes Store' to 'Apple Music Store?' Share your thoughts with us in the comments section below.
For more details, point your browser to: applemusicfestival.com.