Ahead of Apple's iPhone 15 announcement, it was reported that the company could host another event in the last quarter of this year. The event would be oriented towards new iPads and Macs with an M3 chip. However, it was pushed back until next year. We are now expecting the company to announce the new iPad Pro and Macs early next year, which will be powered by the company's upgraded M3 chip. According to shipment forecasts, the first M3 MacBooks will launch next year.
Apple's M3 MacBook Air models are on track to launch next year, M3 chip to be the highlight of the upgrade
The M3 chip will be the highlight of Apple's new MacBooks next year as it will bring major performance and efficiency gains to the table. Apple announced the new 15-inch MacBook Air back in June at its WWDC 2023 event. Probably, it was too early for the company to upgrade the machine with a new chip. The company saw fit to wait a while before it could upgrade both size variants of the MacBook Air. Now, according to a new shipment forecast shared by DigiTimes, the M3 MacBooks are on track to launch next year.
The report speculates that the notebook market will see a growth of 4.2 percent next year, with new products coming into the market and inflation gradually moving out. This means that the M3 MacBooks could see rising shipments next year, which could be another year why Apple saw fit to debut the M3 chip in 2024 instead of this year. This also suggests that Apple's MacBook shipments could fall this year as customers wait for Apple's forthcoming products.
Apple will announce the M3-powered MacBook Air and 13-inch MacBook Pro models early next year. This could push back the launch of Apple's M3 Pro and M3 Max chips for its high-end 14-inch and 16-inch MacBook Pro models. The company could announce its high-end MacBook Pro models in mid-2024. As mentioned earlier, the M3 chip will be the highlight of Apple's new MacBook Air models as it will deliver enhanced computational and graphical performance while consuming less power.
The design of the new M3 MacBook Air models will be the same as the current models. This is because the company has just updated the outer shell of the machines. However, the company could surprise us with some additional ports. We suspect that Apple will announce the new machines at a Spring event that could take place between March and May. Take note that these are mere speculations at this stage, as the final word rests with Apple.
About the author: Ali Salman is a technology reporter for Wccftech mobile section with a specialized focus on Apple and the intellectual property that drives mobile innovation. He has cultivated a unique expertise in analyzing and deconstructing complex technology patents, translating dense legal and technical documents into clear, insightful reports on future products.
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