Apple Is Rejecting App Store Submissions With ‘Free’ Keyword In App Title


The App Store is your hub to install any available app on your iPhone or iPad. Now, the company is blocking certain apps that use the word "free" in app title. Moreover, the blocking also includes any other pricing information in the app title and metadata. This is not something that the company has abolished all of a sudden, but it has been almost a month now as developers were blocked from uploading apps with such titles to iTunes Connect. Let's dive in to see some more details on the subject.

Apple To Block Apps If It's Title Contains The Pricing

Apple is not only implementing the change to iOS App Store but also includes the Mac App Store. The company has always discouraged developers from using words like 'free' in the app title. However, it previously did not actively blocked them from publishing apps with such names. Now, when a developer uploads the app to the App Store with the term 'free' in app title, they are receiving a message that  reads:

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Your app’s name, icons, screenshots, or previews to be displayed on the App Store include references to your app’s price, which is not considered a part of these metadata items.

Please remove any references to your app’s price from your app’s name, including any references to your app being free or discounted. If you would like to advertise changes to your app’s price, it would be appropriate to include this information in the app description. Changes to your app’s price can be made in the Pricing and Availability section of iTunes Connect.

From this point forward, developers can no longer use such terms as their app titles. However, existing apps that does feature the word 'free' in the title will not be affected by the change. In addition to this, the screenshots of apps will not be affected as well. Nonetheless, if the developer of any of these existing apps releases an update, Apple will block it. So if developers of these apps are to remain on the App Store, they might as well restrain themselves from pushing an update.

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Including the word 'free' in an app's title makes it more appealing to the average user and grabs their attention. With this change in place, developers will have to come up with a better name to attract users.

This is it for now, folks. What are your thoughts on Apple rejecting app submissions when the app title includes the price? Share your thoughts with us in the comments.