Apple Fiscal Q4 2025 Earnings: Revenue From iPhones And iPads Disappoints

Rohail Saleem
Apple Store exterior with large logo, city setting.
Apple's litany of high-profile departure continues unabated.

Apple has just announced the earnings for its fiscal Q4 2025, reporting $102.47 billion in total revenue, which includes $49.03 billion from iPhones and $28.75 billion from services, and $27.47 billion in net profit.

Apple Fiscal Q4 2025 Earnings: iPhones and services show growth

Here are the key highlights from Apple's latest quarterly earnings release:

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  1. Total Sales - $102.47 billion vs. $94.93 billion in Q4 2024, up 7.9% year-over-year (YoY)
    • iPhone Sales - $49.03 billion vs. $46.22 billion in Q4 2024, up 6.1% year-over-year
    • Mac Sales - $8.73 billion vs. $7.74 billion in Q4 2024, up 12.8% year-over-year
    • iPad Sales - $6.95 billion vs. $6.95 billion in Q4 2024, a flat print.
    • Wearables, Home and Accessories - $9.01 billion vs. $9.04 billion in Q4 2024, down 0.3% YoY
    • Services - $28.75 billion vs. $24.97 billion in Q4 2024, up 15.1% year-over-year
  2. Gross Margin - $48.34 billion
  3. R&D Expenses - $8.87 billion
  4. Net Income - $27.47 billion
  5. Cash and Cash Equivalents - $35.93 billion

For the full fiscal year 2025, Apple earned $416.16 billion in revenue, corresponding to a year-over-year increase of 6.42 percent relative to $391.04 billion that it earned in its last fiscal year.

During the just-concluded fiscal year 2025, Apple earned $307 billion from its products segment and $109.2 billion from its services segment, equating to 4.11 percent year-over-year growth for the former and 13.55 percent year-over-year growth for the latter.

Commentary:

Apple's Q4 2025 total sales managed to beat the consensus estimate of $102.24 billion. Likewise, its quarterly EPS of $1.85 also came ahead of consensus expectations, which were pegged at $1.77.

Nonetheless, Apple's iPhone revenue missed expectations, which were pegged at $50.19 billion vs. the $49.03 billion haul that the Cupertino giant reported for the three-month period.

Apple's revenue from iPad also came out a tad soft at $6.95 billion vs. analysts' consensus expectations at $6.98 billion.

Mac revenue beat expectations by 1.6 percent, printing at $8.73 billion vs. consensus expectations of $8.59 billion.

Apple's Wearables, Home and Accessories also surpassed expectations of $8.49 billion, with the revenue from this segment equaling $9.01 billion.

Finally, Apple's services segment posted a solid beat relative to consensus expectations of $28.17 billion by reporting a $28.75 billion haul for the period.

Earnings Call:

  1. New Siri is coming in 2026.
  2. Tim Cook is upbeat about Apple's December-ending quarter.
  3. Apple took a $1.1 billion hit from tariffs in Q4 2025.
Rohail Saleem Photo

About the author: Writing is my one incontrovertible passion. Over the past six years, he has authored over 2,200 distinct articles on financial and tech-related topics, spanning nearly 1 million words. And he has been a member of Wcctech mobile team since 2025. As an alumnus of the University of Toronto, Rotman Commerce Program, I bring nuance, in-depth knowledge, and a unique perspective to every topic that I cover. When I'm not writing, I'm traveling the world, exploring hidden confectionaries and restaurants as an aspiring food connoisseur.

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