Apple Falls 24 Places In Huge Harris Corporate Reputation Poll, Amazon Continues To Rule

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Mar 13, 2018
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Apple fell from 5th place to 29th place in a huge annual survey of corporate reputations. The fall of 24 places as shown in the Harris Poll Reputation Quotient. However, Amazon maintained its pace and maintained its first position in the consumer survey conducted with 25,800 adults in the United States. Apple is not the only tech titan that fell on the list as Reuters report that Google also fell 20 places from the 8th place to 28th place. So let’s dive in to see some more details on the subject.

Apple And Google Falls Drastically In The Harris Corporate Reputation Poll

While Apple and Google saw a huge decline, Tesla gained quite a reputation as it jumped from the 9th position to the 3rd place. John Grezema, CEO of Harris Poll characterized Tesla’s gain to the PR ability of Elon Musk.

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Elon Musk’s Tesla climbed […] on the strength of sending Tesla Roadster into space aboard a SpaceX rocket – despite fleeting success delivering cars on time on earth, Gerzema said.

“He’s a modern-day carnival barker – it’s incredible,” Gerzema said of Musk.“This ‘The Right Stuff’ attitude is able to capture the public’s imagination when every news headline is incredibly negative. They’re filling a void of optimism.”

As for Amazon, it managed to secure the first spot due to its involvement in consumers day to day lives. Harris Poll CEO, however, did not have ample information to suggest why Apple fell from being one of the top five companies to 29th place.

He told Reuters in an interview that the likely reason Apple and Google fell was that they have not introduced as many attention-grabbing products as they did in past years, such as when Google rolled out free offerings like its Google Docs word processor or Google Maps and Apple’s then-CEO Steve Jobs introduced the iPod, iPhone and iPad.

A lot can be concluded from the survey. In addition to this, there are certain factors and questions that allow users to respond in a certain way. The type of product and service a company is offering and its PR plays an important role as well. From the stats which are already provided, Apple does not offer products every day and its PR is different from that of Tesla’s. So the impacts are not in favor of the company.

There will be more to the story, so be sure to stay tuned in for more. This is all for now, folks. What are your thoughts on Apple falling to 29th place in the Harris Corporate Reputation Poll? Do you agree with the results? Share your views in the comments.

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