AMD Ryzen Mobility CPUs Get New “Orange” Marketing Logos To Distinguish Between Zen 4 & Older Chips

Jason R. Wilson • Apr 5, 2023 at 04:00am EDT

AMD, which is known as the red team to many, has decided to use orange logos for its latest Ryzen 7000 "Zen 4" CPU family for laptops.

AMD "feeling orange" with new sticker branding on more recent Ryzen 7000 Dragon Range and Phoenix CPU Powered Laptops

The new orange logos are a marketing scheme by AMD to make it easier for users to distinguish between the new Zen 4 and older Zen-powered laptops. The new Zen 4 lineups and future APUs will feature an orange-colored logo on the laptop whereas older architectures within the Zen CPU family for laptops will retain the silver and orange logo though "Ryzen 7000" will still be written for them.

The new labeling system will hopefully assist consumers in choosing a laptop, especially from an online retailer. Several times, customers shop for computers and mobile systems and have found the casual and accessible nature of online shopping. Unfortunately, several retailers will neglect to feature the correct imagery from what is being sold, causing several consumers to become frustrated by incorrect posting or naivety. The new label will also be a big selling point for retailers to focus on marketing with distinction.

AMD has also gone out of the company's way to aid customers in being knowledgeable about the newest generation of processors and ones that use older architecture. The company does this through its numbering system for its models. The first number is the model year (the number 7 means 2023), the second number stands for the market segment, the third for its architecture, the fourth tells you if it is cost-friendly or premium, and the last digit signifies the form factor and TDP of the series (U standing for 15-28W mobile processors).

This was part of the newer labeling scheme though the thing that makes the lineup a bit confusing for general consumers is the fact that the Ryzen 7000 series features several product families with variable architecture. AMD has tried to streamline this but it looks like things wouldn't get better till a generation or two.

While creating this slide, customers can still quickly become confused with technical jargon thrown at them while researching and purchasing their systems and the lengthy amount of architectures within the new 2023 processors.

Now that all systems within the Dragon Range "Ryzen 7045" family and Phoenix "Ryzen 7040" CPU families (will start carrying the new predominantly orange stickers and the older generation architecture maintaining the older stickers.