AMD's partners are reportedly preparing a fresh new wave of price bumps for Radeon GPUs that are expected to go live this quarter.
AMD Radeon GPUs Are Going To Become More Expensive This Quarter As DRAM Supply Constraints Continue
As per a new report published by Board Channels, it looks like AMD partners are preparing a second wave of price bumps on Radeon GPUs. The price bumps follow the original wave, which affected both AMD and NVIDIA GPUs, with up to $40 hikes (based on memory configurations). Once again, the price bump is due to the ever-rising memory prices and shortages that come alongwith them.
The report states that AMD and its partners had already raised the prices by 5-10% in January 2026, and are now planning to implement a second price increase in the first quarter (February-March) timeframe. It has already led distributors to stock up on GPU inventory so that they aren't pressured by rising prices, and can retain profitability in the current crisis. Though what this means for the consumers is that prices will continue to go up, and that an artificial shortage will be maintained as distributors and retailers wait for the next bumps.
Although it isn't mentioned to what extent the prices will be affected, previous reports had anticipated that these will be similar "iterative" bumps as the first one, around 5-10%. It is also mentioned that the current strategy of AMD partners is to offer similar prices as comparable models from NVIDIA. NVIDIA's GPUs have already blown way past MSRP, and the same is the case with AMD Gaming GPUs at several online retailers.
AMD Graphics Card Prices Expected to Rise Again in February-March
During January, most AMD brand manufacturers raised their cost prices by approximately 5-10% for most models. According to upstream manufacturers, most brands may implement a second price increase starting in February or March.
The cost price increase in January, though small, stimulated downstream distributors to stock up. According to the latest news from manufacturers, some AMD graphics card manufacturers may implement a second cost price increase starting in February or March. The extent of the increase is unclear, but the strategy is expected to be to catch up with the cost price level of comparable NVIDIA models, maintaining a price similar to corresponding NVIDIA models.
Machine Translated (via Board Channels)
As of right now, there's no telling what the final prices will look like by the end of 2026 since the start of the year hasn't shown any good signs. We can only imagine prices peaking out by 2027 before coming down to normal levels in late 2027 or early 2028. Though given the market and DRAM/NAND crisis, we can't say for sure about anything. So it's best to keep a check on the latest developments surrounding the tech market.
About the author: A Software Engineer by training and a PC enthusiast by passion, Hassan Mujtaba serves as Wccftech's Senior Editor for hardware section. With years of experience in the industry, he specializes in deep-dive technical analysis of next-generation CPU and GPU architectures, motherboards, and cooling solutions. His work involves not only breaking news on upcoming technologies but also extensive hands-on reviews and benchmarking.
Follow Wccftech on Google to get more of our news coverage in your feeds.
