Amazon Prime Video is going to get limited ads on its content. This newly introduced change will go into effect starting January 29, next year. However, if you are not okay with the ads coming in the way of your experience, you can avoid them for an additional fee.
You can avoid Amazon Prime Videos ads by paying just $2.99, but it isn't that big of an issue
Amazon has started emailing Prime Video subscribers about the new change. The company confirms that movies and TV shows on the platform will feature "limited advertisements" starting on January 29, 2024. Before you go into dismay, the company did confirm that the TV shows and movies will have "meaningfully fewer ads than linear TV and other streaming TV providers."
To make sure there is no uproar, Amazon is not introducing new tiers or increasing the prices of the current tiers. However, if you want to eliminate the ads altogether, there is a small $2.99 fee for that, which will be added to your subscription fee. Here is what the email reads:
Dear Prime member,
We are writing to you today about an upcoming change to your Prime Video experience. Starting January 29, Prime Video movies and TV shows will include limited advertisements. This will allow us to continue investing in compelling content and keep increasing that investment over a long period of time. We aim to have meaningfully fewer ads than linear TV and other streaming TV providers. No action is required from you, and there is no change to the current price of your Prime membership. We will also offer a new ad-free option for an additional $2.99 per month...
Honestly, it is commendable that Amazon is not increasing the prices of its already popular tiers. Instead, you get a choice to pay $2.99 if you want to get rid of the ads. This, again, is entirely up to you. If ads don't bother you, you can continue using Prime Video without any issues, and you will only be seeing ads occasionally. This change hasn't gone into effect yet, so we will have to wait till next year to see how it pans out, but I don't think there will be an uproar.
About the author: I have been tinkering with Android devices ever since the early days of the HTC Desire. Over time, I have grown a fondness for the ecosystem and now I cannot live without it. Although some might believe that I have sold my soul to Android, but I believe it is not the case. You can find me writing tutorials and posting guides on a number of different smartphones. When I am not writing here, I am wasting myself away in books, journals, or on Steam.
Follow Wccftech on Google to get more of our news coverage in your feeds.
