Yoshida: We Intentionally Avoided Solid Release Dates After Having To Disappoint with Past Delays

Jun 15, 2017 at 11:00am EDT
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Shuhei Yoshida, Sony Interactive Entertainment 's president of Worldwide Studios, chatted with renown industry journalist Greg Miller at Gamespot's E3 2017 live show.

During the conversation, Miller questioned Yoshida about the lack of solid release dates for some of the biggest upcoming PlayStation titles. It seems like the team at SIE learned from past mistakes.

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Actually, that was really intentional. Like, Gran Turismo Sport coming Fall 2017, or God of War coming early 2018.

Because in the past we had announced release dates of many games that we had to apologize and push back. PlayStation 4 games are so big that even veteran teams who have been developing games for over ten years still miscalculate how much work has to be done in the very last part of the development with polishing, debugging, etc.

So, we agreed not to announce a release date until very, very, very close to the release date. That puts a lot of challenge to our marketing and sales teams, but they understood and agreed to let us announce a release window, like a season: Fall, early or Spring, until we are close to the big finish.

That's the reason we didn't announce the actual dates.

Some games were entirely missing from Sony's E3 2017 Media Showcase, though. Perhaps the biggest one is the next project in development at Sucker Punch Productions since their last release was the standalone DLC Infamous First Light, which launched in August 2014. Two years ago, Yoshida already said that he had played an early build of the game...

I have played it many, many more times since. Such game...Every time I play...I shouldn't be talking more!

We have a portfolio of games in development. We share that with our marketing and PR teams and every game has a point in development when it's optimal to be shown and announce and because we have many events in the year, we have to kind of strategize.

This seems to point to a reveal of the game during PlayStation Experience 2017 in December. In case there are any prior leaks, though, we'll make sure to report them.

About the author: With over two decades of experience in gaming journalism, Alessio Palumbo has led the gaming vertical at Wccftech since August 2015. He started working at a young age for Italian websites like Everyeye.it, Gamestar.it, Nextgame.it, and Multiplayer.it before kickstarting the indie English-language publication Worlds Factory as its founder and Editor in Chief. In the last decade, he has coordinated the overall output of Wccftech's gaming section, managed PR relations, assigned reviews, produced daily news coverage, edited gaming content as needed, and delivered game reviews. Arguably, his trademark content is the long series of exclusive developer interviews that have been cited by Wikipedia and by the biggest news media and gaming publications. His passion for technology also makes him knowledgeable when it comes to gaming hardware and tech. His favorite genres include RPGs, MMORPGs, and action/adventure games.

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