Xbox Mobile Store Is Delayed Because of Apple, Says Microsoft

May 21, 2025 at 08:00am EDT
Xbox Mobile Microsoft

Microsoft is blaming Apple for the delay of its Xbox mobile store launch. The report comes from The Verge, which found out that the Windows and Xbox company filed an amicus brief supporting Epic Games' fight against Apple.

While the most recent ruling cracked the door wide open for the Epic Games Store and for the Xbox mobile store on iOS, Microsoft is wary of Apple's inevitable appeal and, as such, has filed a detailed argument in favor of the current ruling. Here's an excerpt from the filing:

Related Story iPhone Air 2 Could Get A Hardware Downgrade That Will Seal The Fate For Apple’s Sleek Flagship Future Forever

The district court’s injunction allows Apple to maintain its in-app exclusivity but at least should have enabled Microsoft to offer consumers a workable solution by launching its own online store — accessible via link-out — for in-app items to be purchased off-app and used in games or other apps. And that is what Microsoft wants to do. But even this solution has been stymied by Apple. Prior to the district court’s most recent order, Microsoft had been unable to implement linked-out payments (or even inform customers that alternative purchase methods exist) because of Apple’s new anti-steering policies that restrict Microsoft’s communication to users and impose an even higher economic cost to Microsoft than before the injunction.

Similarly, Microsoft has long sought to enable Xbox app users on iOS to both buy and stream games in the app from the cloud or their other devices. Apple’s policies have restricted Microsoft’s ability to offer these functionalities together; the injunction allows Microsoft to explore this possibility. Microsoft’s own experience managing app stores confirms that Apple’s policies could be restored if Apple ultimately prevails on appeal.

The Xbox mobile store was originally supposed to launch in July 2024. When we last heard about the topic in late November, Xbox president Sarah Bond blamed Google for trying to block it from launching on its Android ecosystem.

About the author: With over two decades of experience in gaming journalism, Alessio Palumbo has led the gaming vertical at Wccftech since August 2015. He started working at a young age for Italian websites like Everyeye.it, Gamestar.it, Nextgame.it, and Multiplayer.it before kickstarting the indie English-language publication Worlds Factory as its founder and Editor in Chief. In the last decade, he has coordinated the overall output of Wccftech's gaming section, managed PR relations, assigned reviews, produced daily news coverage, edited gaming content as needed, and delivered game reviews. Arguably, his trademark content is the long series of exclusive developer interviews that have been cited by Wikipedia and by the biggest news media and gaming publications. His passion for technology also makes him knowledgeable when it comes to gaming hardware and tech. His favorite genres include RPGs, MMORPGs, and action/adventure games.

Follow Wccftech on Google to get more of our news coverage in your feeds.