Unity CEO on VR/AR: They’ve Been Mostly Launched to Developers, Content for Consumers Isn’t There Yet

Sep 7, 2018 at 07:38am EDT

Unity CEO and Chairman John Riccitiello, who's known to gamers for his long tenure at Electronic Arts, recently spoke at the TechCrunch Disrupt San Francisco conference. The Unity CEO addressed the current state of the Virtual Reality and Augmented Reality market, stating that it's like all those devices were mostly launched to developers rather than consumers due to multiple hardware and software shortcomings.

They’re not cheap enough. They don’t work well enough, you don’t have enough good control systems, you can’t see your arms and your legs in most of them and use them in an interactive way, there’s not a lot of content.

AR and VR is mostly to this day been launched to developers. I mean, name the content. It’s not there yet. I think it will be there yet. It’s not a surprise that the commercial applications have preceded the consumer applications because, at least in my mind, we haven’t seen a consumer launch yet. AR and VR is not yet a consumer smash, although it’s rising and it will ultimately get there.

Indeed, all the main VR devices (Oculus Rift, HTC Vive and PlayStation VR) continue to underperform compared to the respective expectations prior to launch. Do you agree with the Unity CEO regarding the causes for this slower than expected adoption? Tell us in the comments.

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About the author: With over two decades of experience in gaming journalism, Alessio Palumbo has led the gaming vertical at Wccftech since August 2015. He started working at a young age for Italian websites like Everyeye.it, Gamestar.it, Nextgame.it, and Multiplayer.it before kickstarting the indie English-language publication Worlds Factory as its founder and Editor in Chief. In the last decade, he has coordinated the overall output of Wccftech's gaming section, managed PR relations, assigned reviews, produced daily news coverage, edited gaming content as needed, and delivered game reviews. Arguably, his trademark content is the long series of exclusive developer interviews that have been cited by Wikipedia and by the biggest news media and gaming publications. His passion for technology also makes him knowledgeable when it comes to gaming hardware and tech. His favorite genres include RPGs, MMORPGs, and action/adventure games.

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