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Trump Media and Technology Group (NASDAQ: DJT), the parent entity of the Truth Social platform, the Truth+ content streaming service, and a number of Truth Social-branded ETFs and SMAs under its Truth.Fi brand, seems determined to leave no stone unturned in its quest to find a sustainable revenue stream.
After going all-in on the hype around cryptocurrencies, Trump Media and Technology Group is now targeting the AI buzzword, judging by its latest actions.
To wit, Trump Media has now filed a Form 8-K with the SEC, announcing its application for the registration of "Truth Social AI" and "Truth Social AI Search" trademarks.
As per the company's press release, it is now actively seeking to integrate AI functionality within its bespoke social media platform, as it continues to develop "the Truth Social ecosphere as a one-stop-shop for reliable information, non-woke news, and entertainment."
While Trump Media and Technology Group says that it is planning to integrate AI functionalities within the web version of its Truth Social platform and the corresponding iOS and Android apps, it has yet to give a definitive timeline for this planned integration.
Meanwhile, Trump Media and Technology Group is also trying to leverage retail interest in the crypto sphere to generate some much-needed ancillary revenues.
For instance, it recently applied to register with the SEC its Truth Social Crypto Blue Chip ETF, which will hold five cryptocurrencies in the following mix: Bitcoin (70 percent), Ether (15 percent), Solana (8 percent), Cronos (5 percent), and Ripple (2 percent).
This follows similar applications for the Truth Social Bitcoin ETF and the Truth Social Bitcoin and Ethereum ETF, which will hold the two cryptocurrencies in a 75:25 ratio, respectively.
Bear in mind that Trump Media and Technology Group's board recently approved a funding of $250 million for setting up customized SMAs and ETFs under its newly launched Truth.Fi brand.
Trump Media has also raised $2.3 billion from eligible investors to establish a Bitcoin treasury.
Despite its multi-vector efforts, the company has yet to show a sizable growth in its revenues. For instance, Trump Media generated just $821,000 in revenue during Q1 2025, incurring a loss of $30 million in the process.
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