This Year Apple Music Could Potentially Surpass Spotify In Subscriber Count In The U.S
Apple Music has come a long way. In a comparatively less time, the platform is reaching out to a wide range of audience. One reason for this is the fact that Apple Jusic is not only available on iOS but Android as well. So both of these opposing worlds can enjoy a seamless stream of music. In addition to this, the Apple Music numbers are gradually catching up with the giants of the industry such as Spotify. As it has been recently detailed in a new report, Apple Music's subscriber count will surpass that of Spotify in the United States this year. So let's dive in to see some more details on Apple Music and how it has managed to secure such a strong user base.
Apple Music Could Surpass Spotify In The United States This Year In Terms Of Subscriber Count
As we have mentioned earlier, Apple Music could surpass Spotify in the United States this year in terms of subscriber count. This is quite a mark for Apple and its music streaming platform to reach a level of subscribers that match its rivals in the same region. This states that Apple Music is on the rise and gradually picking up the pace to secure its spot in the top row.
The report comes from the WSJ, stating that Apple Music's growth could potentially leave behind Spotify in 2018 in terms of subscriber count. It is said that Apple Music subscriber count is growing by 5 percent, while on the other hand, Spotify's count is increasing by only 2 percent. This gives room to the notion that Apple Music could surpass Spotify in the United States this year.
However, if we consider global numbers, Spotify is way ahead of Apple's music streaming platform with up to 140 million subscribers and listeners. Moreover, as of last month, Spotify also records 70 million paid subscribers. With that said, the music streaming giant is still way ahead of Apple Music on a global scale.
Apple's music streaming platform launched nearly three years ago and since then, the company has not rested one bit when it comes to adding new features and functionalities to the platform. The platform also featured a major redesign with the launch of iOS 11 which was a welcome change as it added quite a bunch of features. Apart from the this, the redesign also streamlined the interface which was way easier to navigate. There will be more to the story, so be sure to stay tuned in for more.
This is all for now, folks. What are your thoughts on Apple's music streaming service surpassing Spotify this year? Do you think Spotify will adopt another strategy to keep its position at the top in the United States? Share your views with us in the comments.