Sony game development studios have already used its Enterprise LLM AI tool to develop some of its games, but the company is set to make these tools a support for creativity rather than a substitute.
In its 2025 Corporate Report, the Japanese company laid out its plans for AI usage in game development, confirming it has already been used in some capacity to support the development of Marvel's Spider-Man 2 with the use of "voice recognition software specialized for games to make simultaneous subtitling
automatic in some languages", and to test some models using Horizon series protagonist Aloy. Since 2023, over 50,000 people in 210 different teams within the company have started using the Enterprise LLM tool, which helps them use AI safely for chat or writing help and connect it with daily work tools. With a focus on potential legal, privacy, and ethics issues, Sony aims to make AI a safe support for creativity, and not a substitute for developers, to accelerate and streamline the development process, such as improving image quality with upscaling tech, which the company is already doing with the PlayStation 5 Pro PSSR upscaler.
The use of AI in video game development has been a hot topic of discussion for quite some time, and some developers have highlighted in the past few months how it can help a large-scale development process that is progressively becoming less and less sustainable for various reasons. Back in June, Super Smash Bros. series creator Masahiro Sakurai highlighted how game development has to change to remain sustainable and how AI can be used to improve efficiency, which mirrors Sony’s vision of using AI to streamline the development process, as outlined in the 2025 Corporate Report
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