Sapphire's representative doesn't recommend panic-buying amid the current DRAM situation since he believes the market will stabilize next year.
Edward Crisler from Sapphire Advice Against Panic-Buying Since He Believes the Market Will Stabilize Within 6-8 Months
It's true that due to the fear and uncertainty of price hikes of PC hardware, many are panic-buying lest they miss the right opportunity. However, Sapphire's PR Manager, Edward Crisler, in an interview with HUB, discourages gamers from doing that. In an hour-long podcast, Edward talks about the GPUs, DRAM situation, RDNA 4, and AI stuff, but we found the DRAM aspect particularly noteworthy, as it offers a sense of optimism at a time when market conditions are expected to tighten in the coming months.
There's a lot of uncertainty taking place in the market... Uncertainty is going to hurt gamers for six months. But I believe I truly believe that within 6-8 months, the market will start to stabilize...
- Edward Crisler, Sapphire
Edward compares the current DRAM situation to the Tariff era earlier this year, which created fear and panic buying. He explains that it wasn’t the tariffs themselves, but the surrounding uncertainty that pushed the market into a fear-driven state. The current DRAM situation is the same, and he says gamers shouldn't panic as it will stabilize in the next 6-8 months. This is contrary to what we have been hearing about the DRAM situation, which is reported to worsen in 2026 and is expected to last through 2027 and 2028.
We've got to stop the panic… Don't buy because you have to buy. Put your money away. Relax. Play some games. Enjoy the system you've got right now....
- Edward Crisler
Edward, on the other hand, advises gamers not to panic-buy right now, cautioning that reacting out of fear isn't the best decision. He said that gamers have always adapted in such situations and that it's probably the "most adaptable" community on the planet. It's true since gamers have suffered and managed to pull through the crypto-era when GPUs didn't just became super-expensive, but they were almost non-existent in the market.
It's interesting to see him having a firm belief that the current situation won't exist for too long, but at the same time, he does say that the market will take time to come back to normal once it starts to stabilize. For someone who sells GPUs, Edward says that he doesn't want gamers to buy new GPUs or CPUs out of panic, assuming they already have some great hardware from the earlier generations. He wants gamers to get the "real upgrade" instead of wasting money every year or so on getting the "best gaming CPU" or the "best gaming GPU".
About the author: Sarfraz Khan is a hardware reporter with a focus on PC components and the builder community. With years of experience writing about PC hardware and laptops, his work has been featured on several reputable technology publications. Sarfraz's hands-on experience is demonstrated through his first-person accounts of using and comparing different hardware configurations, providing practical and relatable insights for everyday users. His technical analysis is respected by peers in the enthusiast community and has been cited by specialized hardware sites such as Germany's Igor's Lab.
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