It seems that Samsung is heavily invested in bringing more AI initiatives forward and integrating the technology deeply into its devices. The tech giant is already working with Google and Microsoft by incorporating their services into its Galaxy phones. However, the company is not stopping there as it intends to expand its AI lineup further and, as a result, is seeking to form partnerships with a major AI player as it goes all in to bring artificial intelligence across its ecosystem. A new report claims that Samsung might be nearing a deal with Perplexity, the AI-powered search startup.
Samsung seems to be looking into having Perplexity on board for its AI services and technologies as it pushes further for more integrations
Samsung seems to have an ambitious approach to AI and intends to expand the technology across its devices. To escalate the efforts, as per a Bloomberg report, the South Korean tech giant is now finalizing its deal with Perplexity to build its AI search tools directly into Samsung phones and serve as an alternative to the traditional search engines.
The report further claims that the partnership's scope could go beyond software, as the company could potentially become a major investor in Perplexity going forward. If the deal comes to fruition, we could possibly hear about this partnership officially later this year. Even if the announcement is made this year, we will not be seeing any proper results until 2026, as Samsung intends to introduce the services with the Galaxy S26 lineup.
Samsung plans to preload Perplexity's AI assistant and app onto its smartphones, and its AI search could be built directly into Samsung's Internet Browser. The two companies are even looking for ways to bring the startup AI technology into Bixby to enhance the AI assistant further and make it more intelligent. The discussions even covered the possibility of developing AI-powered operating systems to move further into multi-agent platforms.
If this deal materializes and Samsung is able to bring the Galaxy S26 with Perplexity as the default assistant, it would be a huge turning point not just for the tech giant but also for the startup, given the wide user base it would have access to which could allow it to compete with the likes of Google, ChatGPT, and Siri. This big move would also highlight Samsung's growing focus on not just bringing more AI tools forward but actively playing a role in shaping the technology.
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