Samsung Resorting To Gimmicks To Inflate The Sales Of Its Newer Flagships Even Though The Galaxy S26 Series Is Doing Fairly Good

Apr 10, 2026 at 01:48pm EDT
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As endearing as Samsung is, it has a weird knack for tarnishing its image by artificially gating some features so as to nudge its customer base towards newer offerings. In doing so, the South Korean behemoth not only reeks of desperation but also risks alienating some of its most loyal customers.

Samsung is perplexingly gating Buds 4 Pro's Super Wideband speech, excluding the S24 series, when the underlying hardware support exists

One of the features of the Samsung Galaxy Buds 4 Pro is its Super Wideband speech, which doubles the standard Bluetooth call bandwidth from 8kHz to 16kHz, resulting in clearer, more natural-sounding voice calls, while also helping to capture subtle high-frequency sounds.

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Technically, the Buds 4 Pro's Super Wideband speech can be supported on Samsung's older flagships, such as the Galaxy S24 Ultra, especially as the only hardware requirements for porting over this compatibility relate to Bluetooth LE Audio and the LC3 codec.

Samsung, in its infinite wisdom, however, has refused to unlock the S24 Ultra's compatibility with the Buds 4 Pro's Super Wideband speech. We can only hazard a guess that this is some weird attempt at forced obsolescence to nudge users towards newer flagships.

Interestingly, Samsung is resorting to such blatant gimmicks when the sales cadence for the new Galaxy S26 series appears to be quite healthy, as evidenced by a recent 63 percent increase in the production of the base Galaxy S26 and a 0.2-million-unit increase for the Galaxy S26 Ultra.

About the author: Writing is my one incontrovertible passion. Over the past six years, he has authored over 2,200 distinct articles on financial and tech-related topics, spanning nearly 1 million words. And he has been a member of Wcctech mobile team since 2025. As an alumnus of the University of Toronto, Rotman Commerce Program, I bring nuance, in-depth knowledge, and a unique perspective to every topic that I cover. When I'm not writing, I'm traveling the world, exploring hidden confectionaries and restaurants as an aspiring food connoisseur.

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