NVIDIA introduced their Turing GPU architecture last year, making a complete departure from traditional GPU designs and creating a hybrid architecture that would include a range of new technologies to power the next-generation immersive gaming experiences.

While initially announced with Quadro lineup under the new Quadro RTX brand, we all knew that the Turing architecture was coming to the GeForce lineup. It arrived in the GeForce lineup a few months later under the new GeForce RTX branding. NVIDIA's first big naming departure for two decades of GeForce GTX.

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The GeForce RTX 20 series was the enablement of real-time raytracing which is the holy grail of graphics and something NVIDIA spent 10 years to perfect. In addition to raytracing, NVIDIA also aims to place bets on AI which will play a key role in powering features such as DLSS or Deep Learning Super Sampling, a unique way of offering the same quality as the more taxing MSAA AA techniques at twice the performance.

NVIDIA has announced for cards under the GeForce RTX 20 series family, the flagship GeForce RTX 2080 Ti, the Enthusiast GeForce RTX 2080, the high-performance GeForce RTX 2070 and the main-stream GeForce RTX 2060. Now, NVIDIA is looking to offer Turing for more reasonable prices, so is also going back to the good old GeForce GTX branding and for good reasons. While GeForce RTX and GeForce GTX will exist alongside each other in this generation, the GeForce GTX lineup as the name suggests would be aiming for raw performance over the graphics intensive RTX features which only the RTX cards support.

The NVIDIA GeForce GTX 16 series includes the GeForce GTX 1660 Ti, GeForce GTX 1660 SUPER, GeForce GTX 1660 and the GeForce GTX 1650. The GeForce GTX 1660 SUPER was the most recent entrant to the SUPER family, offering a supercharged design with the same underlying DNA as the GeForce GTX 1660 and at the same price. The GeForce GTX 1650 SUPER is also expected to land later this month, offering much better performance than the GTX 1650 for around the same price.

When it comes to pricing, the GeForce RTX 20 series are some of the most costly cards NVIDIA has offered to consumers. The GeForce GTX 1660 Ti and GeForce GTX 1660, on the other hand, tried to keep budget and more mainstream audiences in mind by offering a price closer to the GeForce GTX 1060 which became a popular gaming card on Steam due to its $249 price point. The GeForce GTX 16 SUPER series would continue the trend of introducing a higher performance at the same price tag. Following is the current per segment price structure of the entire NVIDIA Turing lineup compared to its predecessors.

NVIDIA GeForce GPU Segment/Tier Prices

Graphics Segment2014-20162016-20172017-20182018-20192019-20202020-20212021-2022
Titan TierTitan X (Maxwell)Titan X (Pascal)Titan Xp (Pascal)Titan V (Volta)Titan RTX (Turing)GeForce RTX 3090GeForce RTX 3090 Ti
GeForce RTX 3090
Price$999 US$1199 US$1199 US$2999 US$2499 US$1499 US$1999 US
$1499 US
Ultra Enthusiast TierGeForce GTX 980 TiGeForce GTX 980 TiGeForce GTX 1080 TiGeForce RTX 2080 TiGeForce RTX 2080 TiGeForce RTX 3080 TiGeForce RTX 3080 Ti
Price$649 US$649 US$699 US$999 US$999 US$1199 US$1199 US
Enthusiast TierGeForce GTX 980GeForce GTX 1080GeForce GTX 1080GeForce RTX 2080GeForce RTX 2080 SUPERGeForce RTX 3080 10 GBGeForce RTX 3080 12 GB
Price$549 US$549 US$549 US$699 US$699 US$699 US$999 US
High-End TierGeForce GTX 970GeForce GTX 1070GeForce GTX 1070GeForce RTX 2070GeForce RTX 2070 SUPERGeForce RTX 3070 Ti
GeForce RTX 3070
GeForce RTX 3070 Ti 16 GB
Price$329 US$379 US$379 US$499 US$499 US$599
Mainstream TierGeForce GTX 960GeForce GTX 1060GeForce GTX 1060GeForce GTX 1060GeForce RTX 2060 SUPER
GeForce RTX 2060
GeForce GTX 1660 Ti
GeForce GTX 1660 SUPER
GeForce GTX 1660
GeForce RTX 3060 Ti
GeForce RTX 3060 12 GB
GeForce RTX 3060 Ti
GeForce RTX 3060 12 GB
Price$199 US$249 US$249 US$249 US$399 US
$349 US
$279 US
$229 US
$219 US
$399 US
$329 US
$399 US
$329 US
Entry TierGTX 750 Ti
GTX 750
GTX 950GTX 1050 Ti
GTX 1050
GTX 1050 Ti
GTX 1050
GTX 1650
GTX 1650
RTX 3050
Price$149 US
$119 US
$149 US$139 US
$109 US
$139 US
$109 US
$159 US
$149 US
$159 US
$149 US
$249 US

For this review, I will be taking a look at the GALAX GeForce GTX 1660 SUPER EX OC, a custom graphics card that will retail at $249 US. The reference card will be priced at $229 US so we are looking at a $20 premium price tag but with a much better dual-fan cooler, a custom PCB and a factory overclock out of the box.

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With just a few bucks of asking price over the reference MSRP, these custom variants offer a range of features such as dual-fan coolers, better heatsinks, and custom PCBs allowing for better heat dissipation, higher airflow and more overclocking performance and clock stability at their respective boost clocks which will be higher compared to the reference variants. The main barrier with overclocking on Turing GPUs is by far the power limit and those that offer the highest power limits out of the box are generally the ones with the best overclocking potential and performance output.

In case you want to read our full NVIDIA Turing GPU architecture and RTX/DLSS features deep dive, head over to this link.

Wccftech Rating

For 1080p gamers, streamers and eSports fans, the GTX 1660 SUPER EX OC from GALAX at $250 US is a serious option and a great mainstream contender to consider!

  • More performance for the same price
  • Almost as fast as the GTX 1660 Ti for less
  • Faster Than The GTX 1660 6 GB and Radeon RX 590 8 GB
  • Good upgrade from GTX 960 and GTX 1060 6 GB
  • Great performance for 1080p Gaming Titles
  • Great performance for eSports Gaming Titles
  • Great thermals with GALAX's dual-fan cooler
  • Great design with a brushed metal backplate
  • Idle fan stop technology for lower noise
  • Power efficiency further increased
  • Support NVIDIA Adaptive Shading Technology
  • Good driver support for GeForce products, compatibility with DX11, DX12, Vulkan, OpenGL titles
  • Good Display Connectivity, support for VESA Adaptive-Sync
  • 1845 MHz Profile only unlocked through proprietary Xtreme Tuner Plus application
  • No RT Cores For Ray Tracing Support
  • No Tensor Cores For DLSS Support
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