OpenAI was the main driving force behind the AI frenzy that moved the tech industry in a completely different direction with the launch of the ChatGPT. An AI-driven tool that responds with human-like text to varied prompts and has been constantly evolving. The company is not ready to settle down with this innovation alone, as it is set on trying its hand at a new segment pre-dominantly marked by Google, which is artificial intelligence-powered search engines.
OpenAI rolled out SearchGPT, an AI-powered search engine prototype that will eventually be integrated with ChatGPT
OpenAI revolutionized AI through its cutting-edge technology when it introduced its language-based model ChatGPT, which was equipped to handle diverse prompts and provide relevant and coherent information. The tech community had long anticipated the company's entry into the search engine segment and the innovation it would bring to it.
Google, Microsoft, and Perplexity have been majorly offering augmented internet search engines. Now, OpenAI announced a new prototype called SearchGPT on Thursday to mark its place in the category. This AI-powered search engine would provide information from the internet in real-time.
While the technology is still being tested by a limited set of users and publishers, with 10,000 test users able to access the services at the launch, it eventually plans to integrate the search features with ChatGPT, making it a seamless and holistic process. The approach to launch the engine as a prototype would serve in the company's favor, given how errors in the initial phase can be overlooked and not become the center of attention; the way Google AI overviews incorrect results created quite the buzz.
The SearchGPT is meant to provide real-time information from the internet in a summary and give source links to the queries. Users can ask follow-up questions, and the search engine will get back to them with contextual information. In the blog post, OpenAI explained that the purpose of developing this technology is to assist users in connecting with publishers with the help of the citations and links given to the search results. The company stated:
Responses have clear, in-line, named attribution and links so users know where information is coming from and can quickly engage with even more results in a sidebar with source links.
OpenAI mentioned that it was working with online publishers such as Reuters to ensure an ecosystem of creators and publishers that would provide multiple opportunities for engagement and high-quality content. The company also mentioned its plans to give publishers the option to choose how their content will appear in the new SearchGPT results in the future.
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