OLED iPad Pro Models To Launch With A Major Price Hike Next Month Due To Higher Panel Costs

Feb 24, 2024 at 04:50am EST
Apple's OLED iPad Pro models to feature massive price increase

Apple is expected to launch the iPad Pro with OLED displays next month with a slew of new changes and front-facing features. However, with forthcoming additions, Apple is also expected to increase the price of the devices. It was previously rumored that the OLED iPad Pro models could cost as much as the new MacBook Pros. It appears that past rumors were somewhat true, as Apple is aiming for a massive price hike for the OLED iPad Pro models due to the upgraded display technology.

Apple's OLED iPad Pro models to see a major price hike, ranging from $1,500 for the 11-inch and $1,800 for the 13-inch model

Omdia highlights a roadmap for Apple's OLED transition in its latest report. Among the devices to be upgraded with the new display technology is a 20.3-inch foldable device, which could be a future iteration of the MacBook. The report also states that Apple will upgrade the iPad Air and iPad mini models in 2026 and 2027, respectively. However, the publication also shares information on the panel price of the 11-inch and 13-inch OLED iPad Pro models.

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According to the report, the price of the 11-inch OLED panel for the iPad Pro is between $280 and $290, while the 13-inch OLED panel will cost between $380 and $390. This will potentially be the reason for the major price hike for the OLED iPad Pro. We have previously covered that the OLED iPad Pro models could cost as much as the M3 Pro MacBook Pro.

The figures shared by Omdia are in line with prior reports from The Elec, which means that the OLED iPad Pro models could be priced at $1,500 for the 11-inch model and $1,800 for the 13-inch model. While the price hike is massive, it remains to be seen if Apple will be able to justify it to the end user with the OLED iPad Pro models.

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To be fair, the OLED display is a major upgrade compared to the LCD on the 11-inch model and the mini-LED display on the 12.9-inch model. Alongside deeper blacks and higher contrast ratios, the panels will consume less energy due to the low power-hungry nature of the OLED displays. Additionally, the company is looking to redesign the chassis of the iPad Pro to fit a slightly bigger display.

Additionally, it was recently covered that the iPad Pro will be significantly thinner than the current models, coming in at around 5.1mm for the 11-inch model and 5mm for the 13-inch model. As mentioned, Apple will announce the OLED iPad Pro models by the end of next month.

About the author: Ali Salman is a technology reporter for Wccftech mobile section with a specialized focus on Apple and the intellectual property that drives mobile innovation. He has cultivated a unique expertise in analyzing and deconstructing complex technology patents, translating dense legal and technical documents into clear, insightful reports on future products.

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