It seems like the tariff wars have started to influence NVIDIA's supply chain, as it is now reported that Team Green has officially raised prices for all of its GPU offerings.
NVIDIA's RTX 5090 GPU Is Now Retailing For $2,500+ Across Multiple Retailers; 10%-15% Price Increase Now Seems Official
Geopolitical tensions and uncertainty in the trade situation have forced companies like NVIDIA to take desperate measures, including moving the supply chain from other nations to the US. However, it seems to counter the revenue losses generated through the gigantic tariffs imposed. NVIDIA has "officially" raised prices across all of its GPU offerings, according to a report by DigiTimes, and this has affected consumer GPUs like the GeForce RTX 5090, along with AI chips such as the B200 accelerator. It looks like NVIDIA doesn't want to compromise on its profits.
As far as NVIDIA's consumer GPU models like the RTX 50 series, their launch was messed up from the beginning. The inventory levels were terrible, and we saw inflated prices across the board. Finding models at MSRP was considered something pretty rare, and now, it seems like, across all retail platforms, GPUs like the RTX 5090 are being sold for far higher prices compared to what they were a few weeks ago. Over in Taiwan, the flagship NVIDIA RTX Blackwell GPU has risen by 10%-15% in prices, reflecting an official hike.
The situation is similar across other RTX 50 models, but the price hike is not as massive as the RTX 5090, mainly since there's little price increase margin left in them. One of the primary reasons for the RTX 50 price hike is that NVIDIA is involved in shifting its foundry orders to TSMC Arizona, and not only is the process of moving out of Taiwan expensive, but producing in the US alone comes with higher costs that are reflected in consumer pricing. However, this price hike makes the RTX 50 series lineup a more "unattractive" choice, so ultimately, NVIDIA still suffers.
On the AI side, it is reported that accelerators like the H200 and B200 have seen a hike of 10%-15%, and many of the server manufacturers are revising their price quotes, which indicates that the supply chain is ready to absorb the price increase. NVIDIA's revenue has already taken a massive hit with the H20 export restriction coming in, and the company won't further compromise on its profitability anymore, putting the burden on the end user now.
About the author: Muhammad Zuhair is a hardware and technology reporter for Wccftech, specializing in the semiconductor industry and the complex interplay between technology, manufacturing, and geopolitics. His coverage focuses on the corporate strategies and technological roadmaps of industry giants like TSMC, NVIDIA, Samsung, and Intel. Zuhair's expertise lies in deconstructing complex topics such as fabrication nodes (e.g., 2nm process), the economic impact of policies like the CHIPS Act, and the strategic development of AI infrastructure from NVIDIA, AMD and Intel.
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