Google is finally going to be hosting its next big keynote 2025 tomorrow, and the community is hooked on what the tech giant has in store this time around. While the event's spotlight seems to be on the company's latest Pixel devices and AI-powered integrations, there are more reasons to look forward to the event. The company has officially confirmed that the Made by Google event is going to be hosted by Jimmy Fallon on August 20th, 2025, at 1 PM ET in New York City.
Jimmy Fallon confirmed as the host for Google's Pixel 10 event, signaling a shift in the tech keynotes
Google's Made by Google event has traditionally focused on keeping all the attention on the company's latest Pixel hardware and advancements in AI. This year, however, the tech giant seems to be heading in a fresh direction, with Jimmy Fallon hosting the Pixel 10 launch event. In a teaser shared by Fallon himself on Instagram, he made the announcement:
I'm Jimmy Fallon, your host for the star-studded Made by Google event.
This is a major shift in the company's tradition for hosting its keynotes, as earlier company executives and Google's hardware chief, Rick Osterloh, led a different approach by focusing strictly on specifications, software, and product strategy. By bringing in Fallon, Google seems to be leaning into mass-market appeal and stepping away from the entirely serious tone of the event to a more relatable and entertaining format.
The event seems to be a star-studded affair overall, as Fallon is not the only celebrity appearance, and we would get to see many other popular, familiar faces, such as NBA star Stephen Curry, F1 driver Lando Norris, and the Jonas Brothers, among many others. This would take the keynote beyond a tech briefing and would help the brand feel more aspirational by blending the technology with pop culture and lifestyle.
Google is not the only one opting for the star power approach, as this seems to be an industry-wide trend where the focus is not merely about products but the way the products are presented, or more so, on the storytelling. Apple has been doing very cinematic and polished events and has mastered this formula for years. Samsung also seems to be experimenting with celebrity endorsements. Now, with Google having Fallon in the spotlight, it is indicating a bold shift that values entertainment to reach new audiences.
From a marketing perspective, Google's strategy could help it expand its reach beyond the tech community, especially given how Fallon's humor has a mainstream appeal and could help understandably present the latest AI features to a broad audience. However, some Pixel followers would not want the event's focus to change and for the celebrity flair to overshadow the hardware and software innovations. Nonetheless, the Pixel 10 event would stand out and get the world watching.
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