For years, Apple has been quite predictable when it comes to iPhone releases, with each model accompanying the Pro models. However, the company might be looking to change its tone and miss a model next year, even though customers were hoping for the same models as this year, which include the base model, an iPhone Air, and two Pro models. A new report claims that Apple will not launch the base iPhone 18 model next year, but will see fit to announce it in the first half of 2027, possibly alongside the iPhone 18e. The company is set to break free from its rhythm next year, as it prepares for a major shake-up to its release strategy.
Apple may skip the iPhone 18 base model in 2026, delaying it for 2027 alongside the rumored iPhone 18e
The company is expected to launch the iPhone 18 next year, its 20th anniversary models, which are rumored to come with an all-new design that will eliminate the bezels. More importantly, the company is also slated to launch its first-ever foldable in 2026. Altogether, it was previously speculated that the Cupertino giant would announce five new iPhone models in 2026, but according to recent information, the company would exclude one of the models.
It can be safely presumed that the company wants to reserve the September launch time frame for only its premium or high-end flagship iPhone models. For instance, this means that Apple will only announce the iPhone 18 Pro, iPhone 18 Pro Max, iPhone 18 Air, and iPhone Fold next year. Additionally, the budget or the comparatively less pricey iPhone models will be launched in the spring of the following year, according to ETNews.
“Apple plans to release the entry-level iPhone e-model and the standard iPhone model in the first half of the year, then four high-end models, including a foldable iPhone, in the second half.”
The reason why Apple’s strategic shift would make a lot of sense is twofold. First, the company is expected to launch its first foldable iPhone soon, which requires significant engineering resources and supply chain coordination. By staggering the iPhone 18 lineup, Apple can focus on ensuring a smooth rollout for its most advanced devices. Secondly, the split launch schedule would allow Apple to be active throughout the year and have a greater impact on the industry by generating more hype in both spring and fall.
The iPhone 18 Pro models are speculated to feature Face ID under the display with a variable aperture main camera and the powerful A20 chip based on TSMC’s highly anticipated 2nm fabrication. Alongside, the company is also expected to announce the iPhone Fold, which is rumored to adopt a book-style design with a titanium finish, an ultra-thin glass display, and a price that could be as high as $2,000.
Other than this, the base iPhone 18 and iPhone 18e will bring their fair share of upgrades as well, including a more accessible price, improved display technology with a higher refresh rate display, except for the ‘e’ variant. While the company’s strategy could prove to be worthwhile, it also carries risk. What this means is that diluting the lineup might also dilute the excitement of Apple’s once-a-year iPhone launch. Moreover, the base models could also be exposed to major competition from Android smartphone manufacturers. It remains to be seen how the entire ordeal pans out, so be sure to stick around for more. Do you think Apple is making the right move by splitting its iPhone launches?
About the author: Ali Salman is a technology reporter for Wccftech mobile section with a specialized focus on Apple and the intellectual property that drives mobile innovation. He has cultivated a unique expertise in analyzing and deconstructing complex technology patents, translating dense legal and technical documents into clear, insightful reports on future products.
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