China’s 618 sale offers local players a small breathing room to get their shipment momentum going strong, but the ongoing DRAM shortage has been quite problematic for these manufacturers, as rising component costs have pretty much guaranteed that consumer demand will fall off a cliff, unless you’re Apple. The Cupertino firm is expected to dominate the forthcoming shopping festival as all of its iPhone 17 models have been discounted, with buyers offered up to a whopping $368 price cuts.
As expected, the iPhone Air will receive the heftiest of discounts, which includes subsidies, but the iPhone 17 Pro lineup is also cheaper by $147
Prior to China’s 618 sale kicking off, MyDrivers has showcased a poster providing all the details as to the amount applied to various iPhone 17 models. To no one’s surprise, the iPhone Air, which has been the least popular device in the entire family, is discounted by up to 2,500 yuan, making it $368 cheaper when using direct currency conversion, and is listed at 5,299 yuan or $810.
Fortunately, all of Apple’s other handsets will also be affordable during the 618 shopping festival. In short, the California-based giant will likely dominate the upcoming sales period, with the base iPhone 17 going for 5,299 yuan or $781. With this specific handset approaching 30 million activations in China, the latest price cut ensures that the iPhone 17 remains the most popular model from the lineup.
Also, for those who want Apple’s top-tier iPhone 17 Pro and iPhone 17 Pro Max, the upcoming 618 sale has discounted both flagships by 1,000 yuan or $147. During the festival, the smaller iPhone 17 Pro will be sold for 7,999 yuan ($1,179) while the larger iPhone 17 Pro Max will be available for 8,999 yuan ($1,326).
Looking at these reductions, it’s no secret that Apple will obtain a major foothold in China, a market that continues to hold major significance for the iPhone maker due to the sheer smartphone volume that circulates through it annually.
News Source: MyDrivers
About the author: Omar Sohail is a reporter and analyst for Wccftech's mobile section, specializing in the technology and business of the mobile industry. His expertise lies in the intricate hardware supply chain, covering developments in semiconductor manufacturing, chip lithography, and camera sensor technology.
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