The Kirin 9000S found in the 2023 Mate 60 range was the inflection point for Huawei as the chipset’s launch allowed the company to mount a comeback of epic proportions and make the situation tough for its rivals in China. For each and every one of these companies, this region holds immense significance because it is the largest smartphone market by volume and is currently dominated by Huawei and Apple.
However, what is most impressive is that the former technology giant overcame near-impossible odds caused by the U.S. trade sanctions to reach its current position, but this is just the beginning. According to the latest report, Huawei is eyeing an ambitious global expansion plan where it intends to launch various devices flaunting its Kirin chipsets, and thanks to the transition to its in-house HarmonyOS platform, the trade ban might do little to halt the company’s success.
Side-stepping the trade ban, a new report states that Huawei intends to target 60 markets with its Kirin-powered smartphones
Previously, Huawei was unable to penetrate other countries because it could not provide the complete Android experience, meaning that potentially millions would lose out on using Google’s services if they invested in the Chinese phone maker’s products. With the introduction of HarmonyOS, Nikkei Asia reports that Huawei has unshackled itself from overseas bonds by delivering a software ecosystem that has been developed entirely in-house, along with having an app store with a multitude of programs that serve as an alternative to Android.
At the end of last year, the report mentioned that there were large billboards of Huawei’s latest foldable handset, the Mate X6, being displayed in markets worldwide, such as Dubai, Kuala Lumpur, and Hong Kong. Now, the company is eyeing an expansion into 60 countries, which should be making the competition quite nervous right about now. However, without access to TSMC’s cutting-edge technology, Huawei continues to trail behind others severely, with its only foundry partner, SMIC, failing to move past the 7nm ceiling.
Its latest and greatest Kirin 9020 was previously reported to be mass produced on the 7nm lithography, and despite the minor improvements, Huawei is a couple of generations behind in the chip race. Fortunately, the company can bridge the gap by further optimizing HarmonyOS to make it less resource-hungry, delivering a lag-free experience equal to that of Android flagships powered by SoCs like the Snapdragon 8 Elite. Only time will tell what other obstacles are laid out in Huawei’s path, impeding its progress, so stay tuned for more updates.
News Source: Nikkei Asia
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