[UPDATE - March 1, 2026] According to PlayStation Store database tracker PlayStation Game Size, Grand Theft Auto VI title IDs have quietly been added to Sony's backend, a move that often precedes pre-orders going live and could give us our first look at the game's pricing structure.
[ORIGINAL STORY] Grand Theft Auto VI may break records in the gaming industry not only in terms of profits, but also in terms of price tags, as a known analyst believes the game will cost more than any other title on the market.
Speaking with The Telegraph, Wedbush Securities' Michael Pachter, known for making some bold predictions in the past, said that he expects a high price, $100, for the new entry in the series by Rockstar Games at launch, which would make it the first video game to be sold at such a high price, not counting special or limited editions. Still, no matter the price point, Pachter expects the game to be immensely profitable, likely generating $10 billion in lifetime and $500 million annually from GTA Online. Commenting on the game's budget, Pachter's estimates are more in line with what we have heard from other analysts, placing them in the $1.5 billion range, also including marketing costs.
Although predictions may vary, the consensus among analysts is that Grand Theft Auto VI is going to be one of the biggest video game releases of all time, if not the biggest. Last month, Konvoy's Managing Partner Josh Chapman confirmed the firm's prediction that the game will generate $7.6 billion in revenue in the first two months of availability, with Take-Two recouping a potential $2 billion investment within a month from release. Even by other metrics, such as number of copies sold, player count, and viewership, the new entry in the series is expected to be a record-shattering release.
Grand Theft Auto VI launches on May 26, 2026, on PlayStation 5, Xbox Series X, and Xbox Series S. A PC version has yet to be confirmed, but going from past Rockstar Games titles' launches, we should expect the game to make its debut on the platform sometime in 2027.
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