Looks like the higher VRAM price excuse won't help GPU manufacturers sell their GPUs at higher prices.
Radeon RX 9000 Demand Dropped Due To Higher Prices; Retailers Are Now Lowering The Prices by 15-20%
We are seeing a nearly 15% average price increase for the cheapest GPU models globally in the last three months, but a lot of GPUs easily jumped by 40-50% in price. The RAMmageddon has forced a lot of tech giants to increase product prices and reduce production. NVIDIA and AMD, being the major players in the GPU market, have also drastically increased prices for their consumer GPUs and have shifted their focus to prioritizing certain GPU models to gain more profit.
Looks like this isn't going well, at least for AMD at the moment. As reported by GazLog, the price increase for the AMD RX 9000 GPUs has resulted in a drastic drop in demand, at least in the Japanese market. The demand has surely reduced globally, but considering the latest price trends for the RDNA 4 GPUs, it appears that gamers are now ditching these GPUs due to insanely high prices.
The Radeon RX 9000 GPUs have just four SKUs, and they target the budget and mid-range segments. The Radeon RX 9070 XT, being one of the most popular GPUs in the world, has seen the biggest price hikes in recent weeks, climbing back to nearly $800 after dropping to nearly $600-$650. In Japan, the prices for RDNA 4 GPUs increased by around 30-40%, but now they have dropped by 15-20% as no one is interested in paying an additional hundred or two hundred dollars.
The lowest price for the RX 9070 XT currently in the market is around 108,000 Yen or US$770, after peaking at over 130,000 Yen (US$840), and the average selling prices are also steadily declining (144,000 Yen to 130,000 Yen). The Radeon RX 9060 XT 16 GB, which is the next most popular GPU in the RDNA stack, has also dropped noticeably in prices; now sitting at 71,000 Yen or US$458 after peaking at 87,000 Yen or US$562.
The graphs suggest there is a clear threshold for how much price inflation gamers are willing to tolerate, and it will be interesting to see how much further GPU prices can decline in the coming weeks.
About the author: Sarfraz Khan is a hardware reporter with a focus on PC components and the builder community. With years of experience writing about PC hardware and laptops, his work has been featured on several reputable technology publications. Sarfraz's hands-on experience is demonstrated through his first-person accounts of using and comparing different hardware configurations, providing practical and relatable insights for everyday users. His technical analysis is respected by peers in the enthusiast community and has been cited by specialized hardware sites such as Germany's Igor's Lab.
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