Former Sony Computer Entertainment America boss Jack Tretton is the new Managing Partner of Interactive Gaming Ventures, a "strategic video game firm" whose main goal will be to offer cash investment, industry relations and guidance to independent developers.
Jack Tretton, now Managing Partner at Interactive Gaming Ventures, said:
Traditional private equity and venture firms appreciate the 100 billion dollar size of the gaming industry, but most lack the understanding and the comfort level to invest in it. We provide these studios structure, cash infusion, and use our relationships to ensure that they are getting an appropriate share of voice from first parties backed by investors that know the industry and seek the outstanding financial returns that a well run publisher can provide.
Jack Tretton is joined at Interactive Gaming Ventures by Doug Kennedy, CEO of Studio Wildcard (the developers of ARK: Survival Evolved) and Co-Founder of PR agency Reverb Communications.
Interactive Gaming Ventures will provide the following resources to two to three select studios per year, allowing them to focus 100% of their attention on building games:
- Project Funding
- Development Support and Resources
- Full Service Marketing and Advertising
- Public Relations
- Distribution
- Publisher Relations
- Mergers and Acquisitions Resources
- Community Relations
- Brand Management
- General Operations Management
Studios will be able to submit their projects for application on the official website (though it doesn't appear to be ready yet).
About the author: With over two decades of experience in gaming journalism, Alessio Palumbo has led the gaming vertical at Wccftech since August 2015. He started working at a young age for Italian websites like Everyeye.it, Gamestar.it, Nextgame.it, and Multiplayer.it before kickstarting the indie English-language publication Worlds Factory as its founder and Editor in Chief. In the last decade, he has coordinated the overall output of Wccftech's gaming section, managed PR relations, assigned reviews, produced daily news coverage, edited gaming content as needed, and delivered game reviews. Arguably, his trademark content is the long series of exclusive developer interviews that have been cited by Wikipedia and by the biggest news media and gaming publications. His passion for technology also makes him knowledgeable when it comes to gaming hardware and tech. His favorite genres include RPGs, MMORPGs, and action/adventure games.
Follow Wccftech on Google to get more of our news coverage in your feeds.
