Behaviour Interactive, the Canadian studio behind popular games like Dead by Daylight have acquired another horror-game team to be brought under its umbrella. The Fun Pimps, the studio behind 7 Days to Die is now the latest Behaviour Interactive subsidiary as Behaviour continues towards its goal of "assembling a diverse, high-quality horror portfolio."
In a press release sent to Wccftech, it was confirmed that The Fun Pimps will continue to lead and handle everything 7 Days to Die related, with Behaviour Interactive providing "additional support, expertise, and production capacity, giving the team the resources necessary to accelerate development of their existing road map and give players more of the game they love."
Behaviour Interactive co-founder and chief executive officer Rémi Racine added, "We're truly excited to welcome The Fun Pimps. Over more than a decade, 7 Days to Die has established itself as a beloved franchise, inspiring more than 20 million players. It fits naturally within Behaviour's goal of assembling a diverse, high-quality horror portfolio. It's also an ideal complement to Dead by Daylight - both games have steadily grown alongside their communities. We look forward to celebrating the game's community by supporting The Fun Pimps' creative vision."
The Fun Pimps co-founder Richard Huenink adds, "This is a huge moment for our game and our business. When we started this company thirteen years ago, we never imagined 7 Days to Die would become what it is today. That growth has come from our community, who have driven our game forward from the beginning. To keep giving them what they deserve, we knew we needed a partner who shared our ambitious vision for the future. Behaviour turned out to be exactly that."
In an interview with GamesIndustry.Biz, Huenink went further to say that the studio had plenty of interested partners, though decided to move forward with Behaviour because "they see our vision, and they want to help us get there."
Behaviour Interactive's Racine also noted that this is part of the studio's strategy to build up existing IPs, instead of trying to rely on creating something new, which Racine admits "is very difficult." That said, the studio does have one new IP currently in development. "While we're still on the lookout for something that might fit our portfolio," Racine adds, "we're very focused on The Fun Pimps."
"The M&A market has slowed, but a company of our size can acquire a company the size of The Fun Pimps. Together, we're better than the two of us separately. This is what I'm looking for in other opportunities. Together is way better than separate."
About the author: David has been writing about videogames, technology, and culture since 2020, with a focus on reporting daily news across multiple publications, including GameDaily.Biz, GameSkinny, and PlayStation Universe before joining Wccftech in 2025. David started contributing as Canada/US reporter for Wccftech's gaming section in 2025. Besides being up-to-date on the industry's movements, he loves interviewing developers, reviewing games, and writing intricate essays about the symbolism and layered meanings to be found in rich narratives as he's done for publications like GamesIndustry.Biz, LostInCult, and others. Outside of games he loves movies, music, theatre, his hometown, and his family, though not necessarily in that order.
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