Remedy Plans Its Biggest Marketing Campaign Yet to Help Control Resonant Deal with the Brutal September Release Schedule

Jun 16, 2026 at 10:30am EDT
Dylan Faden holding a large sword is in front of the New York cityscape background with the text 'CONTROL RESONANT' prominently displayed.

Throughout the Summer Game Fest 2026 week, the September 2026 game release schedule filled up with a lot of triple-A titles, including Remedy's Control Resonant, which launches on the same day (September 24) as Konami's Silent Hill: Townfall and one day before CAPCOM's Onimusha: Way of the Sword.

Remedy is, of course, a highly respected developer, but its games have often struggled to sell as much as the company wanted. Alan Wake 2 is only the latest example: it recouped its development costs only after selling over 2 million units, which happened more than a year after its launch. Then there was the total failure of FBC: Firebreak, the underwhelming online co-op multiplayer game that received its final update in March.

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Granted, the first Control sold better (it recently crossed the 6 million-unit mark). Still, fans are worried about what will happen with Control Resonant. Remedy Communications director Thomas Puha has now told IGN that the studio is aware of the challenging schedule, but it will trust its game's quality and pair it with Remedy's biggest marketing campaign to date:

We locked in our release date based on what’s best for the game. The most important thing, I’m sure you agree, is that we ship Control Resonant at the best possible quality because that is the right thing to do, rather than shipping something that isn't fully polished. If your game isn't great at launch, the gaming audience won’t like it, and it's hard to recover from that. The release window is challenging, there is no denying that, but there is always going to be competition, but ultimately, we have to trust the quality of our game. We are giving Control Resonant, by far Remedy’s biggest marketing campaign, to support the game. It is very competitively priced, and much more is coming in the days ahead now that we have announced our release date.

Control Resonant is also a different game: it's an action RPG instead of a shooter, it has a different protagonist (Dylan Faden instead of his sister, Jesse), and setting (a corrupted New York instead of the FBC's headquarters, the Oldest House). Whether that's going to help or hurt the game in its battle to get noticed remains to be seen.

About the author: With over two decades of experience in gaming journalism, Alessio Palumbo has led the gaming vertical at Wccftech since August 2015. He started working at a young age for Italian websites like Everyeye.it, Gamestar.it, Nextgame.it, and Multiplayer.it before kickstarting the indie English-language publication Worlds Factory as its founder and Editor in Chief. In the last decade, he has coordinated the overall output of Wccftech's gaming section, managed PR relations, assigned reviews, produced daily news coverage, edited gaming content as needed, and delivered game reviews. Arguably, his trademark content is the long series of exclusive developer interviews that have been cited by Wikipedia and by the biggest news media and gaming publications. His passion for technology also makes him knowledgeable when it comes to gaming hardware and tech. His favorite genres include RPGs, MMORPGs, and action/adventure games.

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