It appears that Beijing isn't backing down from preventing the use of NVIDIA's AI chips on domestic grounds, as a new report indicates that enforcement controls have intensified.
Beijing Is Determined To Stop The Flow of NVIDIA's GPUs Into The Region Through Extensive Measures
The situation for NVIDIA in China has evolved dramatically over the past few months, as the resistance to AI chip adoption is now coming from Beijing itself. For those unaware, it all started when China's domestic regulatory authorities opened an investigation into NVIDIA's H20 AI chip, and since then, domestic tech giants have been persuaded by the administration to switch towards in-house alternatives.
According to a report by the Financial Times, China's customs officers are specifically scrutinizing semiconductor-based shipments to ensure that local companies aren't ordering NVIDIA's AI chips, particularly the RTX 6000D and H20 models. Interestingly, the report claims that Chinese customs previously had few measures implemented to block the flow of NVIDIA's GPUs into the region, which led to almost $1 billion worth of chips being smuggled and sold in the three months from May.

Chinese tech giants such as Tencent, ByteDance, and Alibaba have already been instructed by authorities to cancel their orders of NVIDIA's offerings, and as a result, the nation is currently reliant on its existing inventory for AI computation. The recent measures indicate that Beijing has decided not to follow the 'NVIDIA route', which is one of the reasons why domestic firms like Huawei and Cambricon have accelerated their efforts to develop capable solutions for Chinese customers. But, based on the reports we have seen, relying entirely on a domestic tech stack is currently impossible for China's AI industry.
NVIDIA holds an edge in several aspects, not just computational performance, since Team Green has a dedicated ecosystem that comprises hardware and the CUDA lock-in. Firms like Huawei are trying to find workarounds for this, but it is a multi-year effort, and domestic tech giants are still heavily reliant on chips from Team Green.
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