Even though we've known the release date for the ASUS ROG Xbox Ally and Ally X since Gamescom last month, pre-orders were not live, and before last night, we were still in the dark on price. Well, now we know the price with the base Xbox Ally model coming in at $599 USD and the more powerful Xbox Ally X model listed at a whopping $999 USD. But even with those eye-watering prices, the handhelds are selling out across the globe, according to Microsoft.
"The hype is real!" Microsoft boasted in a post on X (formerly Twitter). "ROG Xbox Ally X preorders are sold out on the Xbox Store worldwide. You can still grab yours at asus.com/store/ or find a local retailer on xbox.com."
Now, it should be pointed out that this is just the first batch of pre-orders selling out. We don't necessarily know how many units Microsoft made available, so this isn't exactly a sign that the handheld is due to sell millions of units or anything like that when it launches next month.
But it is at least a clear sign that the early-adopting enthusiasts who are getting these pre-orders are not swayed by its price in the least. What happens after those enthusiasts all have their own, and how sales of the handhelds look within a year, will be the more telling figure.
Though these handhelds are made by ASUS, it's worth noting that Xbox-branded hardware hasn't exactly been selling well. Xbox Series X/S consoles have reportedly sold only a little over 30 million units since its launch five years ago, and new reports seem to confirm that Costco, the third-largest retailer in the world, has stopped selling the consoles in its US and UK locations. Costco Canada seems to carry them still, but you have to wonder how much longer that will last.
About the author: David has been writing about videogames, technology, and culture since 2020, with a focus on reporting daily news across multiple publications, including GameDaily.Biz, GameSkinny, and PlayStation Universe before joining Wccftech in 2025. David started contributing as Canada/US reporter for Wccftech's gaming section in 2025. Besides being up-to-date on the industry's movements, he loves interviewing developers, reviewing games, and writing intricate essays about the symbolism and layered meanings to be found in rich narratives as he's done for publications like GamesIndustry.Biz, LostInCult, and others. Outside of games he loves movies, music, theatre, his hometown, and his family, though not necessarily in that order.
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