Apple seems to be focused on boosting not only the work on the Vision Pro headset but also on escalating its AI ambitions further by advancing its Apple Intelligence initiatives. To help drive its efforts, the company seems to be resorting to a technique of acquiring smaller firms time after time that are solely focused on excelling in technology. Apple seems not to be slowing down soon as it has recently acquired two more companies to help strengthen its talent pool and grow its innovation through the new technology stacks added.
Apple has now bought two companies to help strengthen its next wave of innovation, and Apple Intelligence
MacGeneration was the one to uncover that Apple has recently taken over two additional companies to continue with its low-profile strategy of growing Apple Intelligence by slowly building its talent and technology. One of the acquired companies is TrueMeeting, a startup with expertise in AI avatars and facial scanning. All the users need is an iPhone to scan their faces and then see a hyper-realistic version of themselves being created. While the official website has been taken down, the technology company seems to align with Apple's ambitions regarding its Vision Pro and the attempts at an immersive experience.
TrueMeeting's main expertise lies in the CommonGround Human AI, which is meant to make virtual interactions feel more natural and human and can be integrated seamlessly with a wide range of applications. Although there has been no official comment on the acquisition by either of the parties, it looks like Apple has gone ahead with it to further its development of Personas in the Apple Vision Pro headset, which are basically lifelike digital avatars, and refine its technology to improve the spatial computing experience.
Additionally, Apple has acquired WhyLabs, a firm focused on improving the reliability of these large language models (LLMs). It excels at dealing with issues such as bugs and AI hallucinations by helping developers maintain consistency and accuracy in the AI systems. By taking over this company, Apple wants to advance its Apple Intelligence and ensure the tools are reliable and safe. These are the core values of the company and something direly needed to help integrate the models across varied platforms and ensure a consistent experience.
WhyLabs is not only focused on monitoring the performance of these models and ensuring reliability, but also has expertise in providing safeguards for these systems to help combat misuse owing to security vulnerabilities. It is able to block any harmful output in these AI models, and again aligns completely with Apple's stance on privacy and user trust. This acquisition is especially vital with the growing expansion of Apple Intelligence capabilities across the ecosystem.
Apple seems to be doubling its efforts on the AI front, ensuring a more immersive experience without compromising on the fact that the technology remains safe and the systems act responsibly.
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