Apple seems to be heavily invested in making its name in the entertainment industry by attempting to score the exclusive rights to live stream Formula 1 races and also establishing its Apple Studios firmly in the film domain. The tech giant released F1: The Movie on June 27, 2025. It was an instant hit, drawing attention from around the world and becoming the first major box office hit, surpassing the success of earlier films like Killers of the Flower Moon and Napoleon. The movie helped the company strengthen its presence in sports entertainment, but it also had a ripple effect financially, with the stocks increasing. The original film starring Brad Pitt hit he $500 million box office milestone this weekend.
Apple's F1 movie is said to have hit the $500 million milestone as the box office battle with Superman intensifies
It has been nothing short of a standout moment for Warner Bros, and even bigger for Apple, given its continued efforts to establish itself in the sports entertainment industry. As per a CNBC report, the tech giant's F1: The Movie starring Brad Pitt has officially crossed $509 million in global box office revenue, making it the first Apple movie to date to have achieved such a successful theatrical release. Warner Bros's Superman reboot also surpassed the milestone, bringing $502 million worldwide within two weeks of its debut. Both films are now racing to take the dominant spot in the box office showdown.
Apple's F1 movie racing drama is truly a defining moment for the Cupertino giant's cinematic ambitions. Earlier in the month, it became the highest-grossing film and even surpassed Ridley Scott's Napoleon, which generated $221 million in 2023. This further signifies the movie as a global hit and the company's growing influence in the list of big-screen blockbusters.
Given that the success of F1 is truly Apple's first true box hit, the Director, Joseph Kosinski, even hinted at the possibility of a sequel that could possibly star Tom Cruise, sharing how the movie is just the beginning of the tech giant's growing footprint in theatrical entertainment. Apple is not only winning in terms of box office but also financially because the movie could cover the expenses and even turn them into profit.
Amidst the growing excitement around the F1 movie, Apple is also trying to score the exclusive streaming rights to Formula One races in order to expand on Apple TV's sports lineup.
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