OpenAI’s ChatGPT caught trillion-dollar entities like Apple off-guard, with earlier reports stating that the company was working on its own chatbot dubbed ‘Apple GPT.’ It was assumed that the technology giant would deliver a preview of this technology at its upcoming WWDC 2024 keynote and later integrate it when iOS 18 officially launched later this year. Unfortunately, plans have changed, and according to the latest information, Apple is not working on a chatbot and will rely on other means to bring generative AI to the table.
OpenAI was previously said to have partnered with Apple to bring ChatGPT to various devices
It would be unnecessary for Apple to invest billions just to create a chatbot that may be potentially inferior to ChatGPT. Instead, the Cupertino firm was previously reported to have made a move that would benefit both the company itself and OpenAI - a partnership. Both Apple and the technology startup have apparently joined hands and struck a deal in which ChatGPT-like features would arrive to both Siri and iOS 18. In the latest ‘Power On’ newsletter from Bloomberg reporter Mark Gurman, it is stated that Apple's current-generation chatbot is simply not up to the mark.
“There’s also no Apple-designed chatbot, at least not yet. That means the company won’t be competing in the highest-profile area of AI: a market that caught fire after OpenAI released ChatGPT in late 2022.
Though some of Apple’s executives are philosophically opposed to the idea of an in-house chatbot, there’s no getting around the need for one. And the version that Apple has been developing itself is simply not up to snuff.
The solution: a partnership. On that front, the company has held talks with both Google and OpenAI about integrating their chatbots into iOS 18. In March, it seemed like Apple and Google were nearing an agreement, and people on both sides felt like something could be hammered out by WWDC. But Apple ultimately sealed the deal sooner with OpenAI Chief Executive Officer Sam Altman, and their partnership will be a component of the WWDC announcement.”
Apple was also said to be engaged with Google on bringing Gemini to iPhones as part of a licensing agreement, but it looks like OpenAI was given priority since it possesses the superior product. Also, after witnessing the disaster that was AI Overviews, Apple is probably glad it did not extend its hand to Google. The report does not dive in on what partnering with OpenAI will materialize, but we may find out during the WWDC 2024 keynote, so stay tuned.
About the author: Omar Sohail is a reporter and analyst for Wccftech's mobile section, specializing in the technology and business of the mobile industry. His expertise lies in the intricate hardware supply chain, covering developments in semiconductor manufacturing, chip lithography, and camera sensor technology.
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