iPhone X Production Cut By 20 Million Units Which Represents Half Of Apple’s Earlier Target Reports WSJ
Now that we’d all love some iPads, Apple’s Q1 results for 2018 are due next month. It’s the time when we will witness how well the hyped ‘super-cycle’ will pan out. And right now, things don’t look good. Recently, several sources have decreased their estimates of iPhone X shipments and production. Today, we’ve got none other than the Wall Street Journal join the choir as well. Head over below for more details.
Wall Street Journal Claims Apple Has Cut Down iPhone X Production In Half; Joins Chorus Amidst Healthy Share Price
Apple’s supply chain slow down is popular these days. Reports out of Taiwan claim that the company hasn’t cut down its orders by this amount in recent years. These, combined with downward estimates of total iPhone sales this year, make Cupertino just another company. It continues to lean heavily on smartphones and the industry is done for. Unless we’re talking drastic upgrades, the mobile scene will remain static in the upcoming years.
Now, the Wall Street Journal joins in the chorus of Apple’s plans to decrease iPhone X production this quarter. Results are out in a couple of days and they’ll set the tone for what was once believed as Apple’s strongest (projected) year to date. According to the Journal, Apple will make 20 million iPhone X units this quarter, cutting down production in half.
While these might sound drastic, the publication goes on to further claim that some supply chain sources report Apply cutting down up to 60% of its orders. Things are cooling down as we near Apple’s upcoming results for the year’s first quarter. The smartphone cow ran its course out a long time ago, and Face ID will only delay the inevitable. Apple will announce a sales unit increase of 1.5% this quarter, according to some sources.
“They need to adjust their attitude to consumers,” said Kylie Huang, a Taiwan-based analyst at Daiwa Capital Markets covering the Apple supply chain. “Consumers are not stupid. People love Apple but they still have limitations.”H He’s right. Equipping a device only with Face ID to cause a major migration hurdle and then charge $1000 isn’t a very consumer friendly approach. Especially when you’re looking to break in China. Thoughts? Let us know what you think in the comments section below and stay tuned. We’ll keep you updated on the latest.
Source: Wall Street Journal