AMD has silently started dropping the prices of its Radeon RX 7000 "RDNA 3" GPUs to compete against NVIDIA's SUPER family & the RX 7900 XT is the first to see this pricing update with a new MSRP set at $749 US.
AMD Answers NVIDIA's SUPER GPUs With Price Drops: Radeon RX 7900 XT Now Officially Costs $749 US To Tackle NVIDIA RTX 4070 Ti SUPER
We were expecting AMD to offer price cuts on its Radeon RX 7000 GPUs given the performance per dollar uplifts that the NVIDIA SUPER GPU family brings. The first graphics card to see price cuts is the Radeon RX 7900 XT GPU.
The AMD Radeon RX 7900 XT originally launched at $899 US and we have since seen the card drop below that. The card first received its price cut a few months back when AMD positioned it at US $849 and we have also seen the card go below $700 US in certain promotional deals during Black Friday 2023. However, AMD has officially reached out to TweakTown and confirmed the new $749 US MSRP & 769 Euros EU MSRP for the 7900 XT and we can already see many variants selling for below that.
According to TweakTown, the new pricing is part of the "special promotional pricing program" and a $100 US reduction to the last MSRP of $849 US. This is done to tackle the NVIDIA GeForce RTX 4070 Ti SUPER which will have an MSRP of $799 US. The NVIDIA GeForce RTX 4070 Ti spec bump should bring it close to the RTX 4080 Non-SUPER in terms of performance so that might have made AMD go for the price cut even before the release of the graphics card. The Radeon RX 7900 XT has a larger 20 GB VRAM and may stand out in certain rasterized titles.
As part of a "special promotional pricing program" for select retail outlets this quarter, AMD is dropping the Radeon RX 7900 XT price to $749 USD or lower - over $100 less than the current retail price.
As you can see in the prices from Newegg below, various variants are now starting at $709 US. The MBA variant was only a limited production so that cannot be found at major retailers anymore but these custom designs offer great cooling and unique designs which gamers can select from:
- Sapphire PULSE RX 7900 XT - $709 US
- XFX Speedster MERC310 RX 7900 XT - $709 US
- ASRock Phantom Gaming RX 7900 XT - $709 US
- PowerColor Hellhound RX 7900 XT - $719 US
- ASRock Phantom Gaming White RX 7900 XT - $719 US
Microcenter also has the PowerColor Hellhound variant listed for $699 US which marks a further $50 US reduction over the new MSRP.
Yesterday, we covered the performance and value of the NVIDIA GeForce RTX 4070 SUPER and found out to be a great value at $599 US. It does cost $100 US more than the RX 7800 XT but it also offers much higher performance and runs very efficiently. AMD may also do a price cut on the RX 7800 XT if gamers start lining up for the RTX 4070 SUPER based on the latest reviews.
A $100 US price cut on the RX 7800 XT might be too much but something like a $50 US cut that brings it down to $449 US might still make consumers stick to their decisions of buying the 7800 XT though the RTX 4070 SUPER remains a very competitive solution even at that price point for the 7800 XT.
About the author: A Software Engineer by training and a PC enthusiast by passion, Hassan Mujtaba serves as Wccftech's Senior Editor for hardware section. With years of experience in the industry, he specializes in deep-dive technical analysis of next-generation CPU and GPU architectures, motherboards, and cooling solutions. His work involves not only breaking news on upcoming technologies but also extensive hands-on reviews and benchmarking.
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