[Update] A few hours after the story went live, Christopher Dring provided a clarification on the statements regarding Xbox's multiplatform strategy. You can find the clarification below.
Apparently a line I said in my podcast has been picked up. It was the one around some publishers/developers being baffled by Xbox’s strategy of putting games on PS5, and questioning why they’d support Xbox if they’re not going to grow the console. Three things to clarify:
1.…
— Christopher Dring (@Chris_Dring) May 9, 2025
[Original Story]The current Xbox multiplatform strategy is leaving certain publishers and developers baffled, so much so that they no longer see the need to develop Xbox versions of their games, considering the consolidated PlayStation dominance on the market.
Speaking during a recent podcast, The Game Business's co-founder Christopher Dring commented on the current situation of the console market, highlighting how, with Xbox's multiplatform strategy, PlayStation is the dominant player more than ever before in the console space. Almost every Xbox game launching this year is also coming to PlayStation 5 at launch, like DOOM: The Dark Ages and Gears of War: Reloaded. Only Avowed and South of Midnight did not launch on PlayStation 5 this year, but they could be the final Xbox console exclusives for the time being.
While the Xbox multiplatform strategy could be paying off in some way, as Microsoft's published games on PlayStation 5 are doing quite well, certain publishers and developers are reportedly baffled. From their point of view, they want the competition in the console space, and if Microsoft is releasing their games at launch on other systems, seemingly leaving their hardware behind, they don't see the need to create Xbox versions of games. As such, Christopher Dring highlighted, Microsoft will have to strike a balance in the future.
Though the current multiplatform strategy seems to suggest otherwise, the Xbox Series X and Xbox Series S consoles won't be the last gaming systems by Microsoft. The company is hard at work on its next-generation plans, which include an Xbox-branded handheld in development together with ASUS, of which we saw the first images earlier this week, a full-fledged handheld system and a proper home console that will be the successor to the Xbox Series X and that will deliver the largest technical leap to date. With the current market conditions being so challenging, however, plans could definitely change, and it will be very interesting to see how the big console manufacturers will manage to overcome all these hurdles that are making gaming a very expensive hobby.
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