The Xbox handheld known as Project Keenan was teased with a not-subtle-at-all video that essentially confirmed who is making the yet-to-be-officially-announced system.
Yesterday, the ASUS ROG Global official X profile shared a new video teasing something new that the company is working on. During the video, an ROG Ally is shown together with an Xbox controller, strongly hinting at the fact that ASUS is indeed the company making the Xbox handheld reportedly launching this year. The Xbox X profile also added more fuel to the fire by reacting with a rather telling meme, so it seems like it's all but confirmed that ASUS is making the handheld.
— Xbox (@Xbox) March 31, 2025
The Xbox handheld codenamed Project Keenan, which will look markedly Xbox with a similar design sensibility and will run full Windows with the Microsoft Store and PC Game Pass as some of its focuses, is only a small part of the Microsoft next-generation plans, which will also include a premium successor to the Xbox Series X and a full-blown handheld that will launch in 2027. Microsoft's next-generation system will supposedly deliver the largest technical leap ever seen, so it will be very interesting to learn how this leap will be delivered and how future games will take advantage of it.
About the author: Francesco De Meo has been covering video games and technology since 2012, starting his career at small outlets like Gamersyndrome and GeekSnack. After joining Wccftech gaming section in 2015, he quickly expanded his video gaming coverage with in-depth reporting, interviews with iconic industry figures such as Grasshopper Manufacture founder and No More Heroes creator Goichi "Suda51" Suda, Resident Evil series creator Shinji Mikami, Team NINJA's president and Nioh series director Fumihiko Yasuda, and Silent Hill creator Keiichiro Toyama, reviews and on-the-ground coverage of major industry events such as Gamescom and E3. When he's not reporting or reviewing, Francesco can be found playing the genres he loves most, spending time with his six cats, reading, writing music, playing guitar and drumming for his progressive rock band.
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