The proverbial stars seem to have aligned with a perfect symmetry for Apple in China, where the iPhone 17 Pro Max has hit a home run on the back of a compelling design refresh, coupled with a color option that literally exudes luxury.
Apple iPhone 17 Pro Max China sales surge past 10 million units in just around 150 days
We recently noted that a quirky reason why Apple's iPhone 17 Pro Max was doing so well in China lately had a lot to do with its 'Cosmic Orange' color, which is the signature color of the French luxury brand Hermès, prompting many Chinese consumers to covet the iPhone as a luxury product.
In fact, this color option was identified as the single most important impetus for driving higher sales in China, to the tune of 38 percent in the December-ending quarter, with Tim Cook taking pains to note at the company's most recent earnings call that the Apple store traffic in China grew by double-digit percent in the December-ending quarter.
What's more, as per a recent tabulation by Counterpoint Research, Apple recorded year-over-year sales growth of 8 percent in China for January 2026, even as all other major Chinese smartphone OEMs recorded double-digit-percent declines.
Now, in what is yet another example of the soaring popularity of the Apple iPhone 17 Pro Max in China, the Weibo-based tipster, Digital Chat Station, has just postulated that the sales cadence of Apple's latest flagship has eclipsed the 10-million-unit mark in the Asian giant (translated via Google):
"As of February 15th (W7), the number of activated iPhone 17 Pro Max units sold in the Chinese market exceeded 10 million, taking 150 days, with an average price of approximately 10,800 RMB."
What is interesting about this piece of information is the fact that it took Apple just 150 days in China to cross the sales figure of 10 million iPhone 17 Pro Max units. Clearly, Apple's Cosmic Orange gambit has paid off by a hefty margin.
About the author: Writing is my one incontrovertible passion. Over the past six years, he has authored over 2,200 distinct articles on financial and tech-related topics, spanning nearly 1 million words. And he has been a member of Wcctech mobile team since 2025. As an alumnus of the University of Toronto, Rotman Commerce Program, I bring nuance, in-depth knowledge, and a unique perspective to every topic that I cover. When I'm not writing, I'm traveling the world, exploring hidden confectionaries and restaurants as an aspiring food connoisseur.
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