The launch of Apple's flagship phones always manages to create frenzy, but this year, the iPhone 17 series is not just stirring the headlines for the Cupertino giant; it seems like T-Mobile cannot stop bragging about it, too. CEO Mike Sievert revealed that sales are at an all-time record high, which does seem like a bold claim, but let's unpack it.
T-Mobile CEO Mike Sievert claims it had the biggest iPhone weekend ever, but what does that really mean?
While every September, T-Mobile is focused on bringing about trade-in and financing deals to hype up the launch of Apple's latest series, this year was no different, and the iPhone 17 series was offered at aggressive promotions to fuel the surge. Despite some glitches during the pre-order period that both companies immediately fixed, it is interesting to see that Apple is not the only one taken aback by the amount of attention the lineup has been getting. For T-Mobile, the latest lineup is also proving to be a major hit.
In a conversation with CNBC, Mike Sievert discussed the company's leadership changes and Srini Gopalan taking over the role of the next CEO. He emphasized how the decision was a long-planned succession strategy. While highlighting the company's strong position, he did not shy away from bragging about record-high results and went on to share the impressive iPhone 17 sales, stating that it was the biggest iPhone weekend ever. Sievert shared the big achievement by stating that it is almost double from last year's iPhone 16 launch:
T-Mobile's iPhone sales are at an all-time record high. We just had the biggest iPhone weekend ever. We're at double digits from a year ago. And you know what our last biggest iPhone weekend was? Last year's. We're now double-digit from that launch.
So while the carrier's promotions tend to play a vital role in boosting the numbers, the balance of upgrades that Apple has brought forward in its latest series truly drives the sales. The comments highlight how the iPhone remains integral for Apple and the carriers, as they tend to drive huge spikes and customer upgrades. This achievement, coming at a time when T-Mobile is attempting to bring about changes in its leadership and strategies, could help put the company in an even stronger position.
Sievert sharing the iPhone 17 record-breaking moment during a talk about leadership is not random or just for fun. It is meant to settle any hesitations among customers and employees and reassure them that the company is thriving and that it is just the right time to hand over the reins. The iPhone being a hit is salient for Apple but also serves as a positive boost for T-Mobile, especially during a pivotal shift in the company's direction.
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