After Verizon's "Simplicity" and AT&T's "Build-A-Plan," T-Mobile was also expected to come up with innovative and low-cost plans at a time when consumers are becoming increasingly cost-conscious. Yet, the telecom giant appears to have polar opposite ambitions, as illustrated by its decision to graduate customers from legacy plans to "modern" ones that entail material price hikes.
T-Mobile is retiring its Simple Choice, ONE, ONE Plus, and the Magenta family of plans that collectively span around 1,100 distinct billing codes
T-Mobile's COO, Jon Freier, sent a company-wide email earlier today, one that CNET got hold of in due course. As per the details, T-Mobile is retiring almost the entirety of its legacy plans, including Simple Choice, ONE, ONE Plus, and the Magenta family of plans. What's more, T-Mobile is also retiring its grandfathered Sprint plans, which are a holdover from its acquisition of Sprint back in 2020.
All customers on these legacy plans are now being graduated to more "modern" bundles, including Essentials, Essentials Saver, Experience More, Experience Beyond and Better Value. While T-Mobile insists that the move ensures that its customers receive services they might not have had access to previously, such as premium 5G speeds, more hotspot data, and international roaming in more countries, it will hike average per line cost by around $4.
Meanwhile, as stated earlier, Verizon has now launched its Simplicity plans that start at $45 per month and entail unlimited 5G Ultra Wideband data, 10GB of mobile hotspot data, international roaming in Canada and Mexico, and a satellite-based texting service. You can add home internet as well for just $35 per month.
These moves are part of a broader flexibility-focused trend that is permeating the carrier industry right now. For instance, just a few weeks back, AT&T launched its "Build-A-Plan," an entirely customizable wireless experience designed to empower consumers with fiscal and functional autonomy over their mobile connectivity, with the base tier starting at $15, and offering unlimited calls and texts along with 1GB of data.
About the author: Writing is my one incontrovertible passion. Over the past six years, he has authored over 2,200 distinct articles on financial and tech-related topics, spanning nearly 1 million words. And he has been a member of Wcctech mobile team since 2025. As an alumnus of the University of Toronto, Rotman Commerce Program, I bring nuance, in-depth knowledge, and a unique perspective to every topic that I cover. When I'm not writing, I'm traveling the world, exploring hidden confectionaries and restaurants as an aspiring food connoisseur.
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