After Verizon's "Simplicity" and AT&T's "Build-A-Plan," T-Mobile was also expected to come up with innovative and low-cost plans at a time when consumers are becoming increasingly cost-conscious. Yet, the telecom giant appears to have polar opposite ambitions, as illustrated by its decision to graduate customers from legacy plans to "modern" ones that entail material price hikes.
T-Mobile is retiring its Simple Choice, ONE, ONE Plus, and the Magenta family of plans that collectively span around 1,100 distinct billing codes
T-Mobile's COO, Jon Freier, sent a company-wide email earlier today, one that CNET got hold of in due course. As per the details, T-Mobile is retiring almost the entirety of its legacy plans, including Simple Choice, ONE, ONE Plus, and the Magenta family of plans. What's more, T-Mobile is also retiring its grandfathered Sprint plans, which are a holdover from its acquisition of Sprint back in 2020.
All customers on these legacy plans are now being graduated to more "modern" bundles, including Essentials, Essentials Saver, Experience More, Experience Beyond, and Better Value. While T-Mobile insists that the move ensures that its customers receive services they might not have had access to previously, such as premium 5G speeds, more hotspot data, and international roaming in more countries, it will hike the average per-line cost by around $4.
Meanwhile, as stated earlier, Verizon has now launched its Simplicity plans that start at $45 per month and entail unlimited 5G Ultra Wideband data, 10GB of mobile hotspot data, international roaming in Canada and Mexico, and a satellite-based texting service. You can add home internet as well for just $35 per month.
These moves are part of a broader flexibility-focused trend that is permeating the carrier industry right now. For instance, just a few weeks back, AT&T launched its "Build-A-Plan," an entirely customizable wireless experience designed to empower consumers with fiscal and functional autonomy over their mobile connectivity, with the base tier starting at $15, and offering unlimited calls and texts along with 1GB of data.
Update: T-Mobile has now provided us with a statement
T-Mobile has just delivered us the following statement:
"We’re retiring our oldest plans, some of which were built nearly 15 years ago – in the 3G and 4G eras, and well before our 5G network was fully deployed. Customers will transition to modern plans that provide access to America’s best wireless technology, enhanced features and a 5-year price guarantee for peace of mind. Some customers will see no change to their monthly bill, while some will see a modest adjustment. Every customer moved to a new plan will keep their current benefits while gaining improvements in network and service experiences."
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