Steve Jobs’ Famous 1984 Suit Worn In The Unforgettable Macintosh Ad Can Now Be Yours, Assuming You Are Willing To Splurge $30,000 On It

Jun 25, 2024 at 05:45pm EDT
Steve Jobs' 1984 suit is being auctioned

Apple introduced its famous Macintosh in 1984, with founder Steve Jobs at the helm of the launch, showcasing a revolutionary consumer computing device that no one in the industry had made at the time. During the announcement, some might have remembered Jobs’ suit, and why would they not? Jobs was known for carrying himself in a casual set of clothes, so if he donned a suit, then you know that the Macintosh unveiling was a special occasion. For those interested, the same suit is now up for auction, but absolute ballers will likely entertain the purchase because it might fetch $30,000.

Suit currently has a bidding of $10,000, but with the reserve yet to be met, Steve Jobs’ attire could reach $30,000

The suit is currently listed on Julien’s Auctions with a current high bid of $10,000. However, the estimated final sale is said to be between $20,000 and $30,000. As for what you will get for that decent chunk of change, the description below provides all the necessary details.

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“A navy blue pin-striped Brioni for Wilkes Bashford suit, worn by Steve Jobs in a January 1984 marketing photograph taken by Bernard Gotfryd, heralding the release of the new Macintosh Computer.

The Macintosh was famously first announced on January 22nd during the Super Bowl in a now iconic commercial directed by Ridley Scott which depicted a dismal dystopian world filled with mindless skinheads, that was then brought down by the symbolic force of freedom and rebellion. The tagline at the end of the commercial made reference to George Orwell's classic novel... "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like 1984."

The 100% cupro suit features thin vertical stripes throughout, with two front pockets, one breast pocket, three interior pockets, grey buttons, a cream silk-blend lining, size tag reads "39/49." Together with a pair of matching dress pants, size 39L.”

The starting bid on the website is $5,000, and so far, there has only been one bid. Judging from the pictures, the stitching of Steve Jobs’ suit is intact, but anyone trying to get their hands on it will likely keep it as a memorabilia rather than wear it for a special occasion. If you want to check out more details, you can click on the source link below. If you want to see Steve Jobs wearing the suit while introducing the Macintosh in 1984, the video is given above.

News Source: Julien’s Auctions

About the author: Omar Sohail is a reporter and analyst for Wccftech's mobile section, specializing in the technology and business of the mobile industry. His expertise lies in the intricate hardware supply chain, covering developments in semiconductor manufacturing, chip lithography, and camera sensor technology.

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