Perhaps in anticipation of a slew of upcoming premium products from Apple that are rumored to carry the 'Ultra' label, Samsung has apparently decided to peg this hype-inducing appellation on to the upcoming Galaxy Z Fold 8, but without the specs to truly classify the next-gen foldable as an Ultra-class product.
Samsung is trying to preempt a slew of Ultra-class products from Apple by slapping the Ultra label on to the Galaxy Z Fold 8
According to SamMobile, Samsung is planning to rebrand the direct successor to the Galaxy Z Fold 7 as the Galaxy Z Fold 8 Ultra, while retaining the simpler Galaxy Z Fold 8 appellation for its wider and shorter sibling - previously called the Galaxy Z Fold 8 Wide - meant to go toe-to-toe with the upcoming Apple iPhone Ultra.
Interestingly, Samsung's new naming convention risks diluting the impact of the 'Ultra' branding for future iterations, especially as the foldable is not bringing specs that are materially superior to those within the last-gen model.
For instance, the Galaxy Z Fold 8 Ultra is not expected to sport a Galaxy S26 Ultra-style privacy screen, which is understandable given the challenge of integrating the pixel-level tech within the Ultra-Thin Glass (UTG) layer of the foldable's display.
Also, the Galaxy Z Fold 8 Ultra is not going overboard in trying to reduce the crease on its foldable display, unlike Apple, which is throwing a lot of resources at the problem to ensure that the depth of the crease does not exceed 0.15mm.
To add insult to the proverbial injury, the 'Ultra' foldable will reportedly use an older-gen OLED screen than the one within its 'generic' counterpart.
Finally, Samsung is also not bring support for its S Pen to the Galaxy Z Fold 8 Ultra, again likely due to the complexity of incorporating a digitizer layer within the foldable display.
Meanwhile, by pegging a fairly generic Galaxy Z Fold 8 appellation to what was previously known as the Galaxy Z Fold 8 Wide, Samsung is diluting the impact of a foldable that is, in fact, quite different from anything the company has produced so far.
On the whole, these new naming conventions, if true, resemble more the musings of a late-night hallucination, and less so a properly thought-out strategy.
About the author: Writing is my one incontrovertible passion. Over the past six years, he has authored over 2,200 distinct articles on financial and tech-related topics, spanning nearly 1 million words. And he has been a member of Wcctech mobile team since 2025. As an alumnus of the University of Toronto, Rotman Commerce Program, I bring nuance, in-depth knowledge, and a unique perspective to every topic that I cover. When I'm not writing, I'm traveling the world, exploring hidden confectionaries and restaurants as an aspiring food connoisseur.
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