Samsung Is Quietly Developing A Similar Display Technology To Apple’s iPhone 20 As It Prepares A Worthy Competitor For A Future Launch

May 22, 2026 at 05:27am EDT
Samsung quietly developing 3D curved display to take on the iPhone 20
RUMOR ASSESSMENT

55%

Plausible

It will be a momentous occasion when Apple announces its “One More Thing” during its 2027 keynote, unveiling to the masses the iPhone 20, the company’s first flagship sporting a quad-curved display. While the California-based giant has gained some notoriety for developing this futuristic design, Samsung has been quietly testing a variant of the same display, which may be outfitted in one of its Galaxy S flagships, becoming a true iPhone 20 competitor.

A new rumor claims that Samsung has been developing a 3D curved display since 2025, as it readies its upcoming flagship to take on the iPhone 20

Being Apple’s exclusive display supplier for the iPhone 20 has its perks, and Samsung is using this business relationship to its full advantage, as @phonefuturist writes on X that the Korean giant has been developing a 3D curved display since last year. The term “3D” probably refers to an OLED panel with three of its four sides having that unique curvature, with the remaining side being flat.

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While the following isn’t confirmed, it’s possible that one of the terms of Apple choosing Samsung as the iPhone 20’s display supplier was that the company could not blatantly copy the quad-curved design. The rumor does talk about when this Galaxy S flagship will be treated to the new design, but it will likely be after Apple has launched its 20th-anniversary iPhone, meaning that we should mark our calendars for early 2028.

There’s also no telling if Samsung’s next One UI update will mimic Apple’s Liquid Glass design, as this interface will offer stunning refraction effects when combined with the new display. Chinese smartphone manufacturers have copied this UI, and that’s just the start of their obsession, because they’re racing to introduce quad-curved screen competitors of their own to gain a little bit of bragging rights.

Our guess is that if Samsung goes through with this 3D curved display, it will probably be exclusive to the Galaxy S28 Ultra, with the remaining models retaining older designs. Then again, since this is just another one of those rumors, we’ll have to wait until next year to learn more about Samsung’s plans.

Given the manufacturer’s expertise in the display area, it’s currently the only one capable of making these displays, meaning its 3D curved technology may not just be applied to its future smartphones, but supplied to Apple’s Chinese rivals.

News Source: @phonefuturist

About the author: Omar Sohail is a reporter and analyst for Wccftech's mobile section, specializing in the technology and business of the mobile industry. His expertise lies in the intricate hardware supply chain, covering developments in semiconductor manufacturing, chip lithography, and camera sensor technology.

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