Samsung Announces HDR10+ Advanced, Offering Up To 5,000 Nits Of Peak HDR Brightness

Nov 10, 2025 at 02:12pm EST
The image shows the multicolored logo for 'HDR10+ Advanced' on a white background.

The new HDR standard won't just produce higher peak brightness, but will also deliver genre-based optimizations and motion smoothing.

Samsung Unveils HDR10+ Advanced, Bringing Built-in Ambient Light Adaptation, Metadata for Smooth Motion, and More Features for Enhanced Visuals

The baseline HDR10 is being upgraded to a superior format, which will surpass even HDR10+ in terms of features. HDR10, which is common on many displays these days, doesn't make a significant difference in visuals and maxes out at 1,000 nits when it comes to mastering content. HDR10+ also does a good job and has mastered 1,000-4,000 nits, but the latest HDR10+ Advanced is reportedly achieving up to 5,000 nits of brightness, ensuring the format can really deliver excellent visuals.

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Samsung recently revealed its latest HDR10 format, called "HDR10+ Advanced", that aims to compete with Dolby Vision 2, a standard that was announced in September this year. Similar to Dolby Vision 2, HDR10+ Advanced brings features like tone-mapping and motion smoothing control. However, Dolby Vision 2 remains a proprietary format while HDR10+ Advanced is positioned as a Royalty-free evolution of HDR10+, making it more appealing.

HDR10+ Advanced also brings features aimed at streamed games, offering smoother motion. Unlike HDR10 and HDR10+, the new format also takes care of genre-based optimization, which adapts image processing to genres like movies, sports, and gaming. With Ambient-light adaptation, the new format isn't going to treat all environments the same as was the case with previous formats. Instead, it will enable adjustments based on the room lighting, helping preserve HDR contrast and details. Talking about tone-mapping, HDR10+ Advanced increases the precision in local dimming and tone-dimming to ensure accurate highlights and deeper blacks.

Consider these major improvements, the HDR10+ Advanced is set to be targeted at premium HDR TVs and monitors, but as far as adoption is concerned, there is still quite some time before we see it becoming a common standard. Samsung says that it will start rolling out HDR10+ Advanced in its 2026 high-end TV lineup, and the first major stream platform that is reportedly on board is currently Amazon Prime Video. Others haven't yet, and it could take quite some time as platforms like Netflix and Disney took several years to even support HDR10+.

News Source: Forbes

About the author: Sarfraz Khan is a hardware reporter with a focus on PC components and the builder community. With years of experience writing about PC hardware and laptops, his work has been featured on several reputable technology publications. Sarfraz's hands-on experience is demonstrated through his first-person accounts of using and comparing different hardware configurations, providing practical and relatable insights for everyday users. His technical analysis is respected by peers in the enthusiast community and has been cited by specialized hardware sites such as Germany's Igor's Lab.

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