Samsung and Kingston Hike SSD Prices By 10% Again, Pushing 1TB Drives Past $330 As NAND Shortage Deepens

Apr 23, 2026 at 02:35pm EDT
The Samsung 990 PRO gets a limited-time discount coupon on Amazon
RUMOR ASSESSMENT

90%

Highly Likely

Another hike has been implemented, which makes buying SSDs even more difficult than ever.

Samsung and Kingston Increase Price of All SSD Products by Around 10%, Marking Another Significant Price Hike When Prices are Unusually High

Remember the Micro Center shelves, which were fully stacked by the high-end SSDs selling for thousands of dollars? Yeah, they are about to get even more expensive. This thing isn't stopping anytime soon and we don't know how long this will continue, as at hundreds of dollars for 1 TB of SSD storage, it is becoming super difficult to build a budget gaming PC. For enthusiasts, buying a 2 TB or a 4 TB SSD has gotten as expensive as high-end GPUs like GeForce RTX 5080 and RTX 5090.

Related Story NAND Revenue Explodes 3.5x to a Record $46 Billion in a Single Quarter as Agentic AI Starves the PC Market

Samsung has officially issued a price adjustment notice for SSD products, with increases said to exceed 10%. The company has already informed three major domestic distributors that cost prices have formally risen.

At the same time, Kingston also announced yesterday that all SSD products across its lineup will implement a unified price increase starting this week, with adjustments of no less than 10%. (Machine Translated)

- Bobantang, via IT Home

Now the latest report from the supply chain source, Bobantang, confirms another price hike for SSDs. This is particularly for the SSDs produced by Samsung and Kingston, which are the the leading storage makers. The supply chain source says that both manufacturers have issued an official price hike notice for all of their SSD product lineups. It's estimated that these SSDs will see a price hike of at least 10%. This means SSDs like Samsung 990 PRO 1 TB, which currently costs over $300-$330, will touch a record high price tag of nearly $330-360. 1 TB SSDs like Samsung 990 Pro used to cost under $100 last year, and the current prices are almost 3-4X higher.

Keep in mind that this is the second silent price hike by these manufacturers this month. This month, both Samsung and Western Digital quietly increased the prices for their high-end M.2 SSDs by 2X, and the prices jumped almost immediately in various parts of the world, with some 8 TB SSDs selling for over $4,000. The NAND flash supply constraints seems to have been driving this trend since retail demand cannot alone affect the prices drastically.

According to reliable reports, this year we may see another price increase in the coming weeks or months, and this is particularly concerning as gamers don't want to settle for sub-1 TB SSDs while they are ready to compromise on lower RAM capacity for their builds. The higher SSD and RAM prices have forced almost all OEMs to increase the prices for the products, and we recently saw LG increasing its Gram laptop prices by as much as $400. The AI infrastructure demand continues to reshape the storage market, and most storage manufacturers have diverted their focus and resources in fulfilling the demands of these servers instead of consumers.

News Source: IT Home

About the author: Sarfraz Khan is a hardware reporter with a focus on PC components and the builder community. With years of experience writing about PC hardware and laptops, his work has been featured on several reputable technology publications. Sarfraz's hands-on experience is demonstrated through his first-person accounts of using and comparing different hardware configurations, providing practical and relatable insights for everyday users. His technical analysis is respected by peers in the enthusiast community and has been cited by specialized hardware sites such as Germany's Igor's Lab.

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