The NVIDIA RTX 50 series GPUs can’t hit MSRP price tags again, according to Der8auer’s findings, leading to significant price hikes.
Der8auer Says Expect "Massive Price Increases" After NVIDIA Reportedly Ends The Open Price Program for Board Partners
When ASUS told HUB about NVIDIA discontinuing the GeForce RTX 5070 Ti supply, the company quickly refuted the claims, and then we had plenty of other reports that indicated NVIDIA's new strategy for the RTX 50 cards, which aims to prioritize higher-margin GPUs. Similar claims have been made about AMD’s new strategy for selling its RDNA 4 cards, but one thing is clear: the latest-generation GPUs are going to become much more expensive than their recommended prices.
It appears that RTX 50 series GPUs will no longer exist at MSRP prices, not only due to higher memory costs but also because of the halt of NVIDIA’s OPP (Open Price Program) for its board partners. Popular German YouTuber and overclocker Der8auer reported that NVIDIA canceled the OPP program a few days ago, which previously helped AIBs offer MSRP products. With the cancellation of this program, MSRP GPUs may soon become a thing of the past.
Der8auer says that with the removal of the OPP program, gamers should expect “massive price increases” across all RTX 50 series GPUs. That said, the rumor about the discontinuation of the GeForce RTX 5070 Ti may be partially true. According to Der8auer, while the RTX 5070 Ti has not reached EOL (End of Life), NVIDIA will instead prioritize the production of the GeForce RTX 5080, as previously reported. The RTX 5080 also ships with the same 16 GB of GDDR7 VRAM but delivers higher performance, allowing NVIDIA to focus on the higher-end market while improving profit margins.
With the RTX 5080 now the primary focus, a significant price increase for the card is expected in the near future. The GPU already sells at a 1.5x–2x higher price than MSRP, while the supply of RTX 5070 Ti will be scarce. On the other hand, the lower-end segment is likely to be filled with 8 GB GPUs such as the RTX 5060 Ti 8 GB. A similar strategy can be observed at AMD, which is instead focusing on 16 GB GPUs such as the Radeon RX 9060 XT 16 GB and RX 9070 XT, shifting attention away from the RX 9060 XT 8 GB and RX 9070.
About the author: Sarfraz Khan is a hardware reporter with a focus on PC components and the builder community. With years of experience writing about PC hardware and laptops, his work has been featured on several reputable technology publications. Sarfraz's hands-on experience is demonstrated through his first-person accounts of using and comparing different hardware configurations, providing practical and relatable insights for everyday users. His technical analysis is respected by peers in the enthusiast community and has been cited by specialized hardware sites such as Germany's Igor's Lab.
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