NVIDIA and MediaTek are reportedly exploring further business ventures, as both firms are determined to capture the custom ASIC chip market hype.
NVIDIA To Tap Into The Custom Chip Segment In Collaboration With MediaTek, Now Potentially Expanding Into Mobile Markets As Well
Rumors around NVIDIA and MediaTek's partnership have been swirling around for quite some time now, and they recently fueled up when it was announced that the companies are planning to unveil a dedicated AI PC SoC by H2 2025. Now, according to a report by DigiTimes, it is claimed that NVIDIA x MediaTek might release an AI smartphone chip as well, without going into much detail into how it would work out, but the decision does make sense given that NVIDIA has expressed a desire in the past to dominate the custom chip markets.
For those unaware, NVIDIA x MediaTek plans to disrupt the PC segment by introducing an AI chip to target performance gaps in the PC market. It was rumored to feature TSMC's 3nm process, along with the ARM architecture. There's a lot of optimism around what this chip can bring to the market, given that not only MediaTek specializes in custom chips, but with NVIDIA onboard, you can expect tremendous output in terms of raw performance and graphical computation.
Similarly, NVIDIA could surprise the markets with an AI smartphone chip, considering that the markets do need a high-performing option since Samsung's Exynos chips aren't performing too well, leaving Qualcomm and MediaTek as the sole competitors. It will be interesting to see how Team Green manages to design power-efficient GPU cores, since the company has expertise considering its venture with Nintendo and the Tegra chip. But, the details around NVIDIA's mobile chip are uncertain for now.
Team Green definitely needs to tap into the custom ASIC segment, given that it will give the company an edge in expanding business opportunities and will aid in catering to clients that need customized chip solutions.
About the author: Muhammad Zuhair is a hardware and technology reporter for Wccftech, specializing in the semiconductor industry and the complex interplay between technology, manufacturing, and geopolitics. His coverage focuses on the corporate strategies and technological roadmaps of industry giants like TSMC, NVIDIA, Samsung, and Intel. Zuhair's expertise lies in deconstructing complex topics such as fabrication nodes (e.g., 2nm process), the economic impact of policies like the CHIPS Act, and the strategic development of AI infrastructure from NVIDIA, AMD and Intel.
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