NVIDIA has enjoyed a nice little bump in popularity for PC gamers with the announcement of its GeForce GTX 1080 and GTX 1070 GPUs. When the company was asked if it was going to be tasked with making mobile SoCs, here is what NVIDIA had to say.
NVIDIA Might No Longer Be Interested In Making Mobile Chipsets, According To Wordings Of The Company’s CEO
According to Ubergizmo, NVIDIA’s CEO Jen-Hsun Huang was asked if he was ever going to go to back to mass producing mobile chipsets; here is what the executive had to say:
“We are no longer interested in that market. Anybody can build smartphones, and we’re happy to enjoy these devices, but we’ll let someone else build them.”
That pretty sums it up right there; last year when the company announced that it was no longer going to produce ICERA LTE modem chips, which actually happen to be a key component present in smartphones, it could have signaled the company that its actual forte does not lie in mobile devices. According to NVIDIA, it is going to continue to excel in that region where it believes that it will truly be able to separate itself from the rest of the competition. NVIDIA, for the longest time, has always been a GPU company, and its previous iteration of Tegra SoCs show that they are not the fastest ones out there.
One terrific example would be the company’s Tegra K1 SoC with a Denver CPU. Labeled as the fastest mobile SoC at the time, Apple’s A8X quickly made short work of NVIDIA’s offering, indicating that maybe, NVIDIA is focusing on the wrong market. With the announcement of GTX 1080, the next chapter in high-performance gaming has been written by the company. It possesses the latest Pascal architecture designed by NVIDIA, and will allow gamers to play 4K and VR content at improved FPS compared to current generation graphics cards.
Given below are some of the key features of the flagship GPU:
- Next-Gen GPU Architecture: Pascal is optimized for performance per watt. The GTX 1080 is 3x more power efficient than the Maxwell Architecture.
- 16nm FinFET Process: The GTX 1080 is the first gaming GPUs designed for the 16nm FinFET process, which uses smaller, faster transistors that can be packed together more densely. Its 7.2 billion transistors deliver a dramatic increase in performance and efficiency.
- Advanced Memory: Pascal-based GPUs are the first to harness the power of 8GB of Micron’s GDDR5X memory. The 256-bit memory interface runs at 10Gb/sec., helping to drive 1.7x higher effective memory bandwidth than that delivered by regular GDDR5.
- Superb Craftsmanship: Increases in bandwidth and power efficiency allow the GTX 1080 to run at clock speeds never before possible — over 1700 MHz — while consuming only 180 watts of power. New asynchronous compute advances improve efficiency and gaming performance. And new GPU Boost 3 technology supports advanced overclocking functionality.
- Groundbreaking Gaming Technology: NVIDIA is changing the face of gaming from development to play to sharing. New NVIDIA VRWorks software features let game developers bring unprecedented immersiveness to gaming environments. NVIDIA’s Ansel technology lets gamers share their gaming experiences and explore gaming worlds in new ways.
NVIDIA has not mentioned any details on a new mobile SoC, which could eventually mean that the company is not going to be digging in this market again. What are your thoughts on this recent revelation? Let us know your thoughts right away.
About the author: Omar Sohail is a reporter and analyst for Wccftech's mobile section, specializing in the technology and business of the mobile industry. His expertise lies in the intricate hardware supply chain, covering developments in semiconductor manufacturing, chip lithography, and camera sensor technology.
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